Master of Science International Business Management

Le jeu d’entreprise s’effectue à l’aide d’un simulateur de gestion. Des groupes d’étudiants ont la responsabilité de gérer une entreprise en temps réel. Toutes les grandes fonctions de l’entreprise sont abordées. Les étudiants prendront des décisions dans le but de maximiser la rentabilité de l’entreprise.

L’objectif est d’acquérir les compétences clés en termes de gestion budgétaire et de reporting. L’accent sera notamment mis sur l’architecture budgétaire, avec la mise en œuvre des documents de synthèse, le contrôle de gestion des projets et son lien avec la gestion budgétaire, la réalisation et le pilotage des tableaux de bord.

Vous comprendrez les questions spécifiques à votre emploi ou à votre domaine d’études et les actions que vous pouvez entreprendre dans votre rôle. Par exemple, quelles normes auront un impact sur les services juridiques ? Quelles questions spécifiques, telles que le travail en période de canicule ou l’impact psychologique des catastrophes naturelles, peuvent être rencontrées par les personnes du département des ressources humaines ? Ensuite, vous verrez comment agir à travers l’économie circulaire et l’éco-conception, et explorerez toutes les stratégies d’adaptation possibles.

Ce séminaire est centré sur une négociation dans un contexte international. Il faudra notamment prendre en compte la dimension culturelle et définir son impact dans une négociation internationale. La négociation est centrée sur le processus de vente au moyen d’un jeu de rôle.

Ce module a pour objectif l’approfondissement des compétences des apprenants en informatique pour répondre à la demande des entreprises en matière de suivi budgétaire ou commercial, de management de projet, de gestion du personnel et de communication : Excel, Word, Powerpoint, outils de travail en équipe, logiciels métiers. Il vise à être performant sur les outils bureautiques, identifier et corriger rapidement les erreurs, personnaliser les outils existants ou créer ses propres outils

Ce module permet aux apprenants d’améliorer leur CV et leur posture à travers notamment des mises en situation (simulation professionnelle, prise de parole, etc.) ; des ateliers pratiques et professionnalisants (CV, réseaux sociaux professionnels, coaching, etc.) ainsi que des conférences métiers et master class.

Ce module permet dans un premier temps d’intégrer la démarche de la stratégie d’entreprise : de l’analyse des besoins des clients, la structure des marchés à la dynamique des concurrents pour identifier les opportunités et les menaces de l’environnement. Il a également pour objectif d’apprendre la réalisation d’un Business Plan ou plan d’affaires : de la conception d’un projet chiffré de création ou de développement d’entreprise

• Introduction aux fondamentaux de l’interaction avec les intelligences artificielles génératives telles que ChatGPT, DALL-E et autres modèles LLM.
• Apprendre à rédiger et optimiser des prompts efficaces pour exploiter pleinement le potentiel de ces outils dans des contextes variés, tels que la création de contenu, la productivité et l’automatisation.
• Ce module aborde également les enjeux éthiques, les limites et les biais des IA afin de favoriser une utilisation responsable.
• À travers des exercices pratiques et des cas concrets, ce cours fournit une base solide pour approfondir les compétences en intelligence artificielle générative.

This course aims to introduce legal issues which arise in negotiating, concluding and executing contracts in an international context. Such knowledge will help future global executives anticipate complex transactions abroad. Such transactions may involve contracting parties from several countries and the execution of contractual obligations in several nations.

This seminar explores the role of international business and politics and their impact on global current events. From China to the Middle East, and from the United States to Europe, this course embraces such key factors as oil, terrorism, religion, demographics and ecology.

• This course teaches the fundamentals of the procurement processes used by international corporations.
• Classes will combine theory and practical applications to illustrate the following key processes and actions: Purchasing Objectives, Procurement Process, Invitation to Tender, Vendor Selection and Management, Contract Negotiation, Supply Chain Management, Service Level Agreements, Quality Assurance, Legal and Contractual Obligations.

• In today’s cosmopolitan workplace, corporations have noticed an inability of most managers to successfully work with cultural diversity.
• The need for cultural awareness is driven by both the increasing internationalization of business brought about by post World War II globalization and the increased desire for diversity in the workplace.

• Understanding the accounts of foreign companies.
• Establish a diagnosis on an activity, a financial situation or the cash flow of a company abroad.

• Based on a case-study approach, this course will review classic and web-based marketing strategies, focusing on the international challenges facing today’s global corporations.
• Students will study – among other approaches – some or all of the following strategic models: Blue Ocean Strategy; Megatrends and the Emergence of Metamarkets; Market Specialty as Differentiation; Customer-Led Business.

• An introduction to the terminology, basics and initial concepts of international trade.
• This course provides the students with tools enabling them to think strategically in a global environment.

• Enable a comprehensive understanding of business development in an international context, taking into account trade regulations and cultural differences

The course of Project Management aims to help individuals and researchers to deepen their knowledge in one of the most important and modern scientific fields. More specifically, its purpose is to provide the necessary resources to individuals wishing to upgrade their professional prospects, by cultivating skills related to the modern methods of designing, monitoring, selection, evaluation methodology and project budgeting. Topics such as the bureaucratic practices of project management, the management principles and the tools used in projects’ execution, the management of human resources and the formulation of an effective policy control, are included in the course, so that learners are able to use effectively the entire range of tools, techniques and methods that make up the main body of knowledge in project management.

• Enable an overview of existing and new communication tools, such as web marketing and social media, and their application to business development.
• How to deal with new techniques in this rapidly changing field

• Choice of investments and financing.
• Discounting and capitalization.
• Leverage and cost of capital.
• Value creation policy.
• Free cash flow management.
• Management control.
• Financial analysis.

Une seconde langue étrangère est obligatoire dans le cadre d’un programme international. Le français en tant que langue étrangère pour les étudiants internationaux est possible.

This course aims to introduce legal issues which arise in negotiating, concluding and executing contracts in an international context. Such knowledge will help future global executives anticipate complex transactions abroad. Such transactions may involve contracting parties from several countries and the execution of contractual obligations in several nations.

This seminar explores the role of international business and politics and their impact on global current events. From China to the Middle East, and from the United States to Europe, this course embraces such key factors as oil, terrorism, religion, demographics and ecology.

This course teaches the fundamentals of the procurement processes used by international corporations. Classes will combine theory and practical applications to illustrate the following key processes and actions:

• Purchasing Objectives
• Procurement Process
• Invitation to Tender
• Vendor Selection and Management
• Contract Negotiation
• Supply Chain Management
• Service Level Agreements
• Quality Assurance
• Legal and Contractual Obligations

In today’s cosmopolitan workplace, corporations have noticed an inability of most managers to successfully work with cultural diversity. The need for cultural awareness is driven by both the increasing internationalization of business brought about by post World War II globalization and the increased desire for diversity in the workplace.

• Understanding the accounts of foreign companies.
• Establish a diagnosis on an activity, a financial situation or the cash flow of a company abroad.

Based on a case-study approach, this course will review classic and web-based marketing strategies, focusing on the international challenges facing today’s global corporations. Students will study – among other approaches – some or all of the following strategic models: Blue Ocean Strategy; Megatrends and the Emergence of Metamarkets; Market Specialty as Differentiation; Customer-Led Business.

An introduction to the terminology, basics and initial concepts of international trade. This course provides the students with tools enabling them to think strategically in a global environment.

• Understand “Project” organizations.
• Acquire the basic notions of the functioning of the company in “Project” mode.
• Acquire the technical bases and the main tools used in business.

• Enable an overview of existing and new communication tools, such as web marketing and social media, and their application to business development.
• How to deal with new techniques in this rapidly changing field.

• Choice of investments and financing.
• Discounting and capitalization. Leverage and cost of capital.
• Value creation policy. Free cash flow management.
• Management control.
• Financial analysis.

• Enable a comprehensive understanding of business development in an international context, taking into account trade regulations and cultural differences.

Une seconde langue étrangère est obligatoire dans le cadre d’un programme international. Le français en tant que langue étrangère pour les étudiants internationaux est possible.

The specificities of managing a business at an international level will be described in this module. Different business regulations, different labor market laws, different business habits and cultural differences may complicate running businesses and the techniques to overcome them and make them an asset will be provided.

This course studies the dynamics of human behavior and its relationship to decision making. It focuses on the most important factors that influence the consumer’s decision process. These include, at the individual level, motivation, personality traits and self-image, values and lifestyles, as well as psychological processes at the social and cultural level. These include group membership, social classes and cultures.

The strategies and techniques of Internet sales will be analyzed as well as the integration of an e-business strategy in the company, the multi-channel and cross-channel strategy to allow loyalty and communicate on the Internet.

The first objective of this course is to understand the principles which govern marketing activities in a global environment. The course covers international market entry, product launches, marketing strategies and promotion. Students are expected to make presentations, analyze cases and develop international marketing business plan. The second objective is to master basic theory, tools and actual examples of techniques used in market research. How research can be used to help make informed strategic as well as marketing decisions to help create opportunities/solve real business problems. How to introduce products into different geographic areas.

This course introduces students to the special legal problems which arise in negotiating, concluding and executing contracts in an international context. International transactions may involve contracting parties from several nations and/or the execution of contractual obligations in several different nations. Special emphasis is given to the question of choice-of-law. The question of the legal implications of e-commerce is also discussed.

Introduces students to the different negotiation techniques with an eye to the cultural context (Europe, USA, North Africa, Asia and Latin America). Participants learn how to use a win/win approach and appreciate the importance of gaining a sound knowledge of the profile of buyers. The course also stresses the importance of learning and analyzing the key points needed to succeed in negotiation.

This course deals with the interplay of Governmental and Corporate interests in our contemporary world. It addresses the different types of power used to obtain global objectives and the hierarchies of power and influence on the planet today. It also implies the understanding of pressures and processes that drive a company to become an international business.

• How purchasing functions in accompany, and the major strategies of purchasing.
• Determine and prioritize the criteria of choice for a supplier.
• Import and export in the best conditions.
• Sourcing and e-sourcing.
• Management of production.
• International logistics and development.
• Drive the supply chain.

• Immersion complète dans le traitement du langage naturel (NLP) et les grands modèles de langage (LLM) tels que GPT et BERT.
• Apprendre à analyser des textes, à exploiter les fonctionnalités avancées des LLM et à les adapter à des besoins spécifiques.
• Couvrir des concepts clés comme la tokenization, les embeddings et l’analyse sémantique, tout en explorant des applications concrètes telles que la classification de texte, la génération de contenu et l’analyse de sentiments.
• Une attention particulière est portée aux enjeux éthiques et aux limites de ces technologies, afin d’en assurer une utilisation responsable dans un cadre professionnel.

• Permettre aux apprenants de connaître les attendus du mémoire de recherche appliquée.
• Formuler une problématique, construire une revue de la littérature, choisir la méthodologie de l’étude, émettre des préconisations

Incoterms is an abbreviation of « International Commercial Terms » published by the International Chamber of Commerce. Participants are introduced to this set of rules established for the interpretation of the most commonly used trade terms in foreign trade which parties to a contract can agree upon to avoid misunderstandings, disputes and litigation.

• Understand the financial needs associated with basic operations in contemporary international commerce.
• Acquire the indispensable techniques for international financial management.
• Learn to choose and use the best tools with a solid approach.
• Know the financial risks associated with international commerce.
• Organizations capable of intervention and the main techniques they propose.
• The importance of short-term finance and cash flow management.

Techniques for financing export operations of significant size and spread over several years are presented in this module: Which tools? How to define an export business plan? What protections against exchange rate fluctuations?

• Understand the basic concepts of international sales strategies (licensing, exports etc.).
• Provide a global understanding of what business development is, outlining the various forms it can take.
• Sharing personal experience of global account management across industries and countries, for students to grasp the scope of the function and how it is performed in the professional field.

In today’s cosmopolitan working world, companies have seen the inability of most managers to work within the framework of cultural diversity. The need for cultural awareness is driven by both the increasing internationalization of businesses due to globalization and the increased desire for diversity in the workplace.

This course aims to inform students about the critical importance of being able to conduct and adapt to change in the decades ahead and to allow them to develop the necessary mindset, skills and toolset to become effective change agents at all levels.

This course deals with the economic, social and political context of business activities throughout a panel of key markets around the world. Special attention is paid to the factors that shape the business environment.

Understand the rules and principles of ethics in a given economic and commercial context, address moral issues in a context of economic activities, as well as the duties and obligations of the people who deal with them.

• Understand the rules and principles of ethics in a given economic and commercial context, address moral issues in a context of economic activities, as well as the duties and obligations of the people who deal with them.

• Rédaction de CV, techniques d’entretien de recrutement pour la recherche de stage, management de projet professionnel, management d’équipe et conduite de réunion.
• Techniques de négociation, analyse transactionnelle et PNL, prise de parole et gestion du trac, techniques de management et leadership.

Une seconde langue étrangère est proposée afin d’améliorer l’employabilité des apprenants.

This course deals with the economic, social and political context of business activities throughout a panel of key markets around the world. Special attention is paid to the factors that shape the business environment.