Marketing courses: study at INSEEC
MARKETING professions: conquering the market!
Marketing is defined as all the techniques that enable a company to influence consumers in the direction of its commercial objectives.In other words, marketing is closely linked to sales and is therefore at the heart of a company’s strategy.
A marketing professional is responsible for theimage of the brand and will approach customers to sell products or services. He follows a strategy that is given to him by the management or that he has developed with the help of his teams. Defining a target, the company’s strengths, weaknessesand differences with competitors are among the points to be decided.
Professional training to prepare for all marketing professions
The INSEEC marketing centre offers efficient and specialised training programmes, from postsecondary to Master’s level, in order to prepare for all marketing professions:
- Marketing communication manager
- Operational marketing manager
- communications officer
- Product manager
- Marketing project manager
- Marketing research manager
- E-marketing or webmarketing manager
- Digital marketing manager
- etc.
See also our page :opportunities for a bachelor’s in luxury marketing.
Our training courses cover several major areas:
- Marketing & Brand Management: how to direct and manage a brand
- Marketing, Communication & Business Strategy: how to communicate effectively to implement strategies in the market
- Marketing & Business Development: how to promote and sell products or services
If you wish to apply for one of these courses, please visit our Admissions procedures page. Choose the programme you want to join and submit your application online. If your application is accepted, you will be invited to take additional written and oral tests.
For more information, please contact us directly.
The Marketing Training Program
As you will see during your school career, there are several types of marketing: strategic marketing, operational marketing and managerial marketing.
You will learn the fundamentals of these three types of marketing for the first three years of study and will start to specialize from the 4th year, thanks to the MBA and MSc. For example, you can specialize in luxury marketing, digital marketing or sports marketing.
You can also decide to go international. Indeed, the MSc, Master of Science, is generally taught in English and therefore allows you to consider a career in marketing abroad.
Your marketing training will also allow you to study various means of communications, sales techniques and marketing strategies. Here are some examples of subjects you will have to take during your marketing studies:
- Communications strategy
- Corporate strategy
- Digital marketing
- Digital communications
- Digital strategy
- Trade marketing
- Business development
- Business management
- Project management
- Web marketing
- E-business
- Marketing
- Merchandising
- Marketing tools
- Market research
- etc.
Your courses will be taught and your results recognized by real marketing professionals who are still working. Courses will take the form of workshops, masterclasses or business games in order to encourage interactivity and make your learning more dynamic.
A true spirit of exchange is created between the students and professionals who participate. This way, you quickly gain autonomy and skills and learn to become a true professional in your field.
Guaranteed employability in a competitive and constantly changing field
Depending on the program chosen, these fields are studied as a whole or in parts.
At the end of their training, students will have expertise and innovative know-how that companies are looking for. Even in times of crisis, companies generate demand for marketing experts with a good knowledge of the market and its mysteries.
Internships and/or work-study programs will also allow students to develop their network, build their CV and boost their employability.
At INSEEC, you can decide to study full time, complete with an internship in a company (in France or abroad) that lasts several months, or you may decide to do work-study (under a professional contract or internship). In any case, you will gain experience in a company, which will certainly satisfy your future recruiters.
Today, it is a real asset to be able to accumulate both theory and practice in one’s learning.
Note that with the work-study program, you will receive a salary (*) and will not have to pay any tuition fees since everything is paid for by your host company. What a way to have a real student life! (Outings, shopping, paying rent …). If you are interested, find out more about what the salary is for a bachelor’s degree.
Marketing is one of the 10 areas of expertise of the INSEEC business school. Discover our 9 other specialisations in business, communication, digital & data, finance, real estate, international, luxury & wine, HR & health, and sports.
INSEEC’s training courses in marketing
The marketing programmes offered by INSEEC range from postsecondary to Master’s level and include the following:
Find also all the articles related to the marketing program at INSEEC:
- Why do a bachelor’s in marketing?
- What is a bachelor’s degree in marketing?
- Bachelor of Marketing: programmes, fees, opportunities
- Presentation of the bachelor’s programme
- How do I get a copy of my diploma?
- What are the marketing degrees and accreditations?
- Everything you need to know about the bachelor’s degree in digital marketing
- The bachelor’s in marketing, communications and events
- Bachelor of Digital Marketing
- MSc of Digital Marketing & E-Business
- Msc of Marketing, Communications & Business Strategy
- The RNCP Project and Event Manager Title