Communications: a sector constantly on the cusp of reinvention
While COMMUNICATIONS professions are highly diverse by nature, our pedagogical approach aligns with the language of global and corporate communications and visual communications design. Our goal is to train a variety of candidates in roles like advertising agency account manager, advertising director, external/internal communications manager, etc.
Since 1975, our group has been committed to providing an education based on expertise. Professionalism and pragmatism are keywords at INSEEC.
These courses centre on a network of alumni and communications experts and on close ties with major players in the sector.
Does the communications sector have a future?
Yes, communications professions certainly have a future!
Although nonexistent a few years ago, some of these positions have become indispensable and are valued in organisations across all sectors. The communications field also offers a great opportunity for young graduates to showcase their updated skills, compared to previous generations who are sometimes a bit outdated.
Examples of skills developed in our programmes:
- Visual identity and graphic charter
- Crisis management and communications
- Media planning and marketing tool strategy
- Press and public relations
- Event marketing and communications strategies
- Sponsorship, patronage and partnership strategies
Communications strategy is a central issue that companies spend a great deal of money on. According to the Institute the Institute of Advertising Research and Studies (IREP), in 2016, companies invested €31.9 billion into communications.
Communication is one of the 10 areas of expertise of the INSEEC business school. Discover our 9 other specialisations in business, digital & data, finance, real estate, international, luxury & wine, marketing, HR & health and, sports.
INSEEC’s programmes in the communications
The communications programmes offered by INSEEC range from postsecondary to Master’s level and include the following
