Specialization in Luxury and Wine at INSEEC

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Home » Specialization in Luxury and Wine at INSEEC

The unparalleled expertise of a school specialising in luxury and wine

INSEEC luxury and wine programmes provide expertise in a number of areas: Wine and Spirits Marketing, Luxury, Fashion Marketing, Cosmetics, Gastronomy and Hospitality Management.

Offered on several campuses, the luxury and wine programmes facilitate the international experience imperative for entering a fast-changing sector constantly confronted with the innovations of competition worldwide.

Acquire training in luxury and wine at any career stage

INSEEC offers luxury and wine programmes at all levels of study—from postsecondary to Master’s, for students or professionals seeking a career change—covering all specialities of the world of luxury: fashion, gastronomy, wine, spirits, hotels, cosmetics, and jewellery.

Campuses awash in wine and luxury

  • Beaune, the capital of Burgundy wines and a city of art, is located in the heart of the Climats, a UNESCO World Heritage Site. Burgundy produces more than 100 of the most prestigious AOCs in the world, shaped by the winegrowers and merchants who cultivate in a rich and varied terroir.
  • Bordeaux: the Bordeaux region is also a large wine-producing area, with more than 12,000 producers, 15,000 wine brands and 400 wine merchants.
  • Chambéry: a specialisation in the culture and codes of luxury geared towards the growth sectors in Savoie Mont Blanc: tourism & hospitality.
  • Lyon: in the image of Paul Bocuse, Lyon is home to many multi-Michelin-starred chefs and Best Craftsmen of France who have earned the city its status as the capital of French gastronomy. In the heart of the Rhône Valley, this dynamic city attracts many tourists, facilitating the development of luxury hotels and wine tourism every year. The textile tradition is not forgotten either, as Lyon is the historical capital of silk.
  • Paris, the city of lights, the world capital of luxury, the home of Fashion Week and the headquarters of the 8 largest international luxury conglomerates, including LVMH, Kering, Richemont, L’Oréal, Luxe, Chanel, Hermès—so many placement opportunities for our students!.

Example of courses taught in our luxury & wine programmes:

  • Wine Tasting
  • Big Data in the Wine Business
  • Cosmetics Customer Experience
  • Packaging Design
  • International Purchasing and Logistics in the Wine and Spirits Sectors
  • Legal Aspects of the Wine and Spirits Sectors

Luxury & wine is one of the 10 areas of expertise of the INSEEC business school. Discover our 9 other specialisations in business, communication, digital & data, finance, real estate, international, marketing, HR & health, and sports.


Updated 2 December 2024