Bachelor Online

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Bachelor in Business Management – Start Up

Choose our Online program to train from home in business strategy, key account management, financing innovative projects and implementing effective distribution strategies, opening doors to careers in business development, key account management and entrepreneurship.

RNCP title n°38604

The INSEEC Online Bachelor, specializing in Business Development from home

Joining the Online program enables you to specialize in Business while developing your skills in sales techniques and your ability to undertake and innovate. It’s also a global program choice, since it covers all aspects of business.

You’ll also learn about the retail and distribution concepts that enable you to manage and run a sales outlet, whether franchised or not, as well as select and motivate a team.

It is also designed to enable any manager wishing to progress within a chain to master the tools and methods needed to lead and develop a distribution network. In this way, you can one day embark on a sales development or entrepreneurial adventure.

The Bachelor Online is designed for :

high-level and disabled athletes
people undergoing retraining
people far from our campuses (e.g. French overseas departments and territories)
those with time-consuming activities (conservatory, full-time job…)
work-study students with a remote company
for people with disabilities
for anyone wishing to study from home

Throughout the year, students benefit from personalized support and coaching. What’s more, regular discussions are held to ensure that the program is running smoothly.

This pathway represents an opportunity to train from anywhere in France or abroad and earn your Bac +3 diploma at your own pace and without constraints.

I am a candidate

students from the Bachelor program at INSEEC business school sit on steps and chat

A 1 or 3-year diploma course for business development and start-ups

Holders of a BAC can enter the 1st year Bachelor program, and those with a BAC+2 can enter the 3rd year Bachelor program.

The Bachelor’s program welcomes students from a variety of backgrounds: BTS, RNCP level 5 qualifications, DUT, preparatory classes, Licence 2.

The Bachelor Online program trains students to understand and grasp the mechanisms involved in setting up a business, the causes of failure and the conditions for success. Students will be able to understand the usefulness and methodology of drawing up a business plan, learn about the processes and stages involved in taking over a company, and prepare for the creation of their own Start Up in the short term.

The program can be taken as part of a work-study program in the third year at the company of your choice. It gives you the basics needed to monitor and analyze the data linked to your activity, draw up an overall assessment of your actions and make recommendations for adjustments.

As with all our programs, which are specialized and professionalizing, the Bachelor Online gives students the ability to be fully operational once they graduate.

Want to find out more about Bachelor Online? Sign up for an Open Day!

What are the INSEEC Bachelor Online courses?

The courses presented below are given as examples, and may vary slightly depending on the teaching campus. Course content is adapted each year to market developments and is updated before the start of the new academic year.

The 1st and 2nd year courses can be viewed here.

3rd year courses

The common core

Corporate strategy

This module enables you to define long-term objectives and allocate resources to achieve them. Corporate strategy aims to position the business competitively in its market, while optimizing its performance. This includes decisions on products, markets, resources and internal organization.

Team management

Team management involves organizing, leading and motivating a group of people to achieve common goals. It involves allocating tasks, managing interpersonal relations and developing individual skills. The manager ensures the team’s cohesion and collective performance.

Budget management

Indispensable in any business sector, budget management involves planning, allocating and controlling an organization’s financial resources. It aims to balance income and expenditure, while optimizing the use of funds to achieve financial objectives.

Business game seminar

A real-life team work experience to consolidate your knowledge and skills in managing your business in a competitive environment!

Reporting tools

In business, reporting is a management tool used to assess the performance and effectiveness of a strategy, action or project. Reporting involves the collection of numerical data, which is then analyzed to assist decision-making where necessary.

Project seminar

Take on the role of a consultant and work with your agency to win the coveted customer contract thanks to the relevance of your strategic and operational recommendations!

Personal development

A module focused on “soft skills” to reinforce the professional aptitudes expected in a company, depending on the sector of activity you’re destined for!

**No-code (certification by DataScientest)**

No-code or digital creation in reverse! No-Code is a development approach that lets you design applications and websites without writing a single line of code. With DataScientest certification to boot!

Business English

Continue your learning of business language with this module focusing on speaking in a variety of professional situations.

Employment law

This module covers the legal rules governing relations between employers and employees, from hiring to contract termination. It provides an understanding of the rights and obligations of each party, as well as the mechanisms for regulating conflicts in the workplace.

Conferences

Meetings with professionals, testimonials and discussions to refine your vision of the profession!

Professional Practice Memoir

The Professional Practice Thesis and its defense is THE highlight at the end of the Bachelor INSEEC specialization cycle. Full details will be announced at the back-to-school conferences.

Specialization courses

Company law

Corporate law governs the creation, management and dissolution of companies, as well as the rights and obligations of shareholders and directors. This module covers the different legal forms of companies, corporate governance and regulatory aspects to ensure compliance and the protection of stakeholders’ interests.

Business intelligence

Business intelligence involves monitoring and analyzing key information in order to anticipate market trends and boost a company’s competitiveness. This module covers data collection techniques, strategic analysis and the use of business intelligence to make informed decisions and secure competitive advantages.

Prospecting & Loyalty

Prospecting and loyalty encompass strategies for attracting new customers while strengthening the loyalty of existing ones. This module explores prospect research techniques, customer engagement and follow-up actions to maximize sales and ensure lasting customer relationships.

Web Marketing

Webmarketing for start-ups involves using digital strategies to promote and publicize a new business. This module covers social network optimization, SEO, content marketing and online advertising campaigns to attract customers and drive growth in a competitive environment.

Account management

Account Management is about developing and maintaining strong relationships with key customers to ensure their satisfaction and loyalty. This module covers understanding customer needs, effective communication and sales strategy to maximize growth opportunities and strengthen long-term partnerships.

CRM & Data analysis

The “CRM & Data Analysis” subject explores customer relationship management strategies through the use of technological tools and the exploitation of data. It enables you to optimize customer engagement and make informed decisions thanks to in-depth analysis of the information collected.

Project management

Project management in a start-up involves planning, executing and monitoring innovative projects in a dynamic environment. This module covers agile methodologies, resource management, risk assessment and collaboration techniques to ensure project success and adaptability to market challenges.

Growth Hacking

Growth hacking is a marketing approach focused on rapid experimentation and innovation to stimulate business growth with limited resources. This module explores unconventional techniques, data analysis and the use of digital channels to identify opportunities for rapid and effective growth.

Project financing

Project financing involves mobilizing financial resources to support the development and realization of specific initiatives. This module covers the different sources of funding, such as investors, grants and loans, as well as strategies for evaluating projects to ensure their viability and profitability.

Specialized courses can be adapted to suit each campus. For more information, please contact the campus of your choice.

INSEEC Bachelor teaching tools

In addition to courses, students enrolled in the INSEEC Bachelor have access to a whole range of teaching tools and platforms to take their training even further.

In this way, all our students are able to learn new skills in new areas and broaden their field of expertise.

Discover all the INSEEC Bachelor teaching tools.

Application

How long is the Bachelor Online course?

Every year, the start of the Bachelors Online program takes place in September.

The online Bachelor’s program lasts between 9 and 12 months, and is distance learning at the student’s own pace, ensuring a good work-life balance. Students are required to visit one of our 7 campuses twice during the year for certification tests.

Course content is available on the OMNES Education Group’s online teaching platform: Boostcamp. Students hand in their exercises and exams on the same platform.

Courses also take place in virtual classrooms with professional lecturers, all experts in their field.

Bachelor Online students take 2 or 3 subjects a month, as well as a series of core projects. They have access to forums for exchanges between students and with lecturers.

To avoid any loss of information, a common WhatsApp group brings students together to keep them informed at all times.

be called back

What are the prerequisites for the Bachelor Online program?

To enter the first year, you must hold a baccalauréat (all sections) or a Diplôme d’Accès aux Études Universitaires (DAEU), recognized as level 4;
To enter the third year, you need to have passed a 120 ECTS or a level 5 in a sector considered to be identical in terms of skills to that of the course, or to have passed 180 ECTS in a management science environment.

What career opportunities are there after the Bachelor Online?

On completion of the Bachelor Online program, graduates will be able to work in the following professions (non-exhaustive list):

Sales Manager
Business Development Manager
Business Developer
E-commerce manager

See our article on the full range of career opportunities in the business sector.

What professional skills are developed with the Bachelor Online?

The objectives in terms of skills are to be able to :

Implement marketing strategy;

Block 1 – Participate in drawing up a business development strategy
Block 2 – Implement and manage an omnichannel sales development plan
Block 3 – Define and manage the budgetary elements of the sales action plan
Block 4 – Manage and develop sales team activities
Block 5 – Professionalization – Designing and implementing sales initiatives for start-ups

The ” Responsable d’activités commerciales” professional certification, level 6 (EU), code NSF 312, is awarded by the INSEEC Bachelor (CEE-RA, CEE-Ouest, CEFAS, MBA INSTITUTE, CEE-SO) and registered under number 38604 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of France Compétences dated 09/02/2024.

This certification is accessible via VAE.

Validation of certification is obtained by capitalizing on four blocks of skills common to all courses, plus a professionalization block depending on the candidate’s course.

How does the INSEEC Bachelor program work?

Teaching methods

Lectures and interactive courses
Role-playing through group or individual case studies carried out by students
Educational conferences and seminars

Evaluation methods

The 3-year program alternates between concept acquisition and practical application.

Each semester is validated by 30 ECTS credits. Progression through the Bachelor’s program is achieved by validating each semester one after the other, i.e. 180 ECTS credits acquired at the end of the 3-year program.

Apart from lectures and visits, each module is subject to continuous assessment, either summative or formative, written or oral, individual or collective.

In the third and final year of the INSEEC Bachelor’s program, a skills-based assessment is organized that is as close as possible to the professional situation (case study, professional simulation, portfolio, oral presentation, professional practice dissertation, etc.).

The procedures for obtaining certification are described in the previous paragraph.

Methods and tools

Students will have access to the Boostcamp learning platform to follow their courses, submit assignments, exchange with lecturers and receive information about their course.
Virtual classes are planned using DOODLE
Virtual classes will take place on the TEAMS platform
Students will have access to the digital library for their research and assignments.
In addition to English courses, students can use the Global Exam platform to prepare for the TOEIC exam.

What are the Bachelor Online tuition fees?

Tuition fees for the Bachelor Online program depend on the type of training you choose: initial training or sandwich course.

Initial training:

1st year Bachelor’s degree: €7,490
3rd year Bachelor’s degree: €7,850

Continuing education (sandwich courses):

3rd year Bachelor’s degree: €9,590

Tuition fees may vary from campus to campus. Please contact the desired campus for further details. Fees shown are valid for the year 2025-2026.

Entrance fees for the Bachelor program are €70 for all our campuses.

VAE/VAP :

VAE: €3,800 net of tax

VAP: €850 EXCL.

International Student Pack: Compulsory fee of 750 euros for exclusive support services for international students.

What is the duration of the INSEEC Bachelor program?

The length of the INSEEC Bachelor program varies depending on the year you enter the school:

For entry into 1st year, the course lasts 36 months;
For entry into 3rd year, the course lasts 11 to 12 months.

What financial assistance is available for the INSEEC Bachelor Online program?

INSEEC offers a number of financial aid schemes:

Alternating work-study programs or work-study contracts
Exclusive offers from our partner banks

What to do after the Bachelor INSEEC?

While the INSEEC Bachelor’s program focuses on professional integration, further studies are also possible, for example by joining the specialized INSEEC MSc program or the INSEEC Grande Ecole program.

INSEEC Bachelor welcomes people with disabilities

INSEEC, one of the schools in the OMNES Education group, does everything in its power to be inclusive and open to everyone, whatever their background or situation.

Our aim is to ensure that no student with a disability is hindered in his or her desire to pursue a course of study and a professional career.

Support is therefore provided to facilitate access to the premises and to offer personalized advice and adapted facilities throughout their school career.

Accessibility: all our premises are adapted to handicap standards.

The disability advisor, present on each campus, is the key contact who will help set up a personalized support system for the student.

It acts as a link between students with disabilities and the various entities that make up the school. It supports them throughout their training.

Contacts : each INSEEC campus has a disability advisor. You can find their contact details on the contact page for each city.