Master of Science Commercial Engineering & Project Management

Perfect comprehension and communication techniques in English in a broader context than the field of commercial English. Learners may be required to take the TOEIC depending on the host campus

This module aims to deepen the skills of learners in computer science to meet the demand of companies for budget or commercial monitoring, project management, personnel management and communication: Excel, Word, Powerpoint, team tools, business software. It aims to be efficient on office tools, quickly identify and correct errors, customize existing tools or create your own tools.

The objective is to acquire key skills in terms of budget management and reporting. The focus will be on budget architecture, with the implementation of summary documents, project management control and its link with budget management, and the creation and control of dashboards.

This module allows learners to improve their CV and posture through situations (business game, professional simulation, speaking, etc.); practical and professional workshops (CV, professional social networks, coaching, etc.) as well as business and master class conferences.

Students will learn a precise methodology for analyzing customer needs, market structure and competitor dynamics to identify opportunities and threats in the environment.

This seminar focuses on negotiation in a national and international context.
In particular, the cultural dimension must be taken into account and its impact defined in an international negotiation. National negotiation will focus on the sales process through role play.

The objective of this module is to master the techniques for developing a commercial strategy and creating a recruitment policy. It will cover management concepts to support and supervise your team, motivating them and implementing a suitable communication strategy. The main challenges for a manager are fostering team cohesion and improving employee performance while cultivating loyalty.

Presentation of the legal framework governing commercial transactions; categorisation of contracts; practical study of training (consent, capacity and purpose of the contract) and contractual performance; specific aspects and essential clauses of the sales contract; elaboration of the general conditions of sale; principles of responsibility. Exploration of key business law conventions. Understanding of the fundamentals of contract and corporate law. Analysis of the impact of business taxation on management decisions.

This module aims to explore in an integrated way the different aspects of CRM, emphasizing its strategic importance for businesses and providing learners with the skills to design and implement successful CRM initiatives.

This course will focus on the key elements of implementing a marketing strategy within the commercial sector.

Through a group project, the module covers the techniques and tools for organizing and structuring a project to optimize costs and set and respect deadlines. Students will establish a risk map to anticipate and reduce the potential risks that could impact the project’s cost, time and final quality. The module will also focus on providing students with elements to optimize interactions within the project team and achieve project objectives.

Provides a comprehensive view of the various distribution strategies by defining the best distribution strategy for the company when launching a product or service offering. It allows to be able to adapt this strategy in the face of time constraints, budgetary or the evolution of the consumption habits of customers, especially in the face of the digitization of methods.

The implementation of the company’s major strategic theories is addressed through strategic case studies, consulting and organization in business, the development of the need to organize, plan and implement the strategy to contribute to the smooth running of the business.

The objective of this module is to understand the specificities of B2B marketing in the context of companies to analyze marketing strategies and tactics adapted to transactions between companies to explore effective communication tools and channels for target companies and finally acquire the necessary skills to develop relevant and effective B2B marketing plans.

Understand digital channels to sell a product or promote a brand to consumers. Develop the use of the Internet and connected objects. Use of CRM (Customer Relationship Management). Know business strategies to manage relationships with customers and prospects.

Provides a global vision of how to stand out from its market and enable productivity improvement, reduce costs, establish partnerships, foster the creative spirit of teams, focus continuous improvement.
Allow an approach of marketing and commercial means to be put in place to achieve the business objectives set by the company.

Exploration of strategies to convert the prospect into a customer, succeed in a sale, qualify, prepare and carry out his appointment, maintain a lasting relationship with his client through a BtoB and BtoC approach.

Determination of the scope of the act purchasing activity, the role of suppliers in the purchasing process, negotiation of prices and deadlines, and management of transport and storage.

Understand the challenges of the strategic approach to ensure the sustainability of the company in a risky and constantly changing environment.
Analyze the identity, organization, resources of the company in order to position it in the path of sustainable development. Make a diagnosis of the business environment knowing how to appreciate its ability to face the competition and adapt to the evolutions of the business world. Identify and implement competitive advantages.

Provide a legal framework for investments made abroad. Understand the particularities of public procurement law. Ensure the protection of intellectual property rights in an international context. Resolve disputes in international cases. Understand the main elements of contract law in the drafting of an offer.

Adopt purchasing strategies. Practice with concrete cases sourcing and e-sourcing. Knowledge of production management techniques. Ability to drive the supply chain internationally.

Audit business strategy to make relevant decisions. Establish a marketing and sales plan by leveraging the company’s competitive advantages. Understand the particularities and strategic importance of international marketing. Discover the specificities of the international environment. Build market penetration strategies.

This module covers the entire strategic and operational approach of “Customer Relationship Management or CRM” in a company, a key success factor for an organization. This module will allow the student to understand the importance and the place that the “Customer Relationship Management or CRM” holds in the global strategy of a company. Building a relationship marketing strategy is fundamental for the company to gain and retain customers, whether in B2B or B2C.

Apply SQL skills to analyze real-world datasets, using complex queries, joins, and subqueries. Analyze customer data and campaign results to improve marketing strategies, using CRM and marketing automation tools for segmentation, targeting and personalization.

This course gives an overview of the different growth levers related to the digitalization of the commercial relationship, project management through digital transformation, the definition of customer expectations, the collection and processing of data.

The module explores the responsibilities and roles of the business engineer, as well as the tools needed to conduct effective business actions.
The course also focuses on setting up the necessary resources to respond to a call for tenders, ensuring an efficient allocation of available resources. The learners acquire skills in the analysis of consultations, the realization of financial feasibility studies and the monitoring of the process of response to the call for tenders, while taking into account the complex sales aspects and the competitive strategy of the company.

Develop a customer-centric business approach; understand the psychological drivers of the purchase decision and the behaviors of the actors in the purchase cycle. Understand key account development techniques through the use of tools, role plays and simulations.

Construction of iterative and incremental approaches to change management projects. Subdivision and objectivation of short-term steps Understanding of issues and barriers. Scoping and impact analysis. Definition of the strategy and implementation of change management.

Be able to set up an effective organization of the sales force. Know how to measure and manage results and thus evaluate and motivate the sales force.

Explore advanced negotiation theories, strategies and tactics in the context of international trade and diplomacy.

Knowledge of risk management focuses on identifying, assessing and prioritizing risks related to the activities of an organization. The determination of the nature or origin of these risks is understood in such a way as to be able to deal with them methodically in a coordinated and economic way, and to be able to control the reduction and control by controlling the probabilities of the feared events, and leading to the reduction of the possible impacts of events.

At the end of the module, the learner will be able to establish, follow a budget and a financing plan. He will know how to set up cost accounting, calculate the profitability of a project, analyze a file from a business plan, set up a pre-study to lead to an investment committee.

This module aims to deepen the understanding of project structures and operational planning methodologies. It prepares learners to develop GANTT plans, manage goals, and master the use of project management software such as Microsoft Project. The objective is to train professionals able to effectively manage projects by anticipating strategic issues and ensuring rigorous control of their execution.

This module allows learners to improve their CV and posture through situations (business game, professional simulation, speaking, etc.); practical and professional workshops (CV, professional social networks, coaching, etc.) as well as business and master class conferences.

At the end of the course the learner will have to be able to define and negotiate the objectives of costs, quality and deadlines, break down a project (WBS, PBS), set up a concurrent engineering, organize a project (OBS), define the tasks and responsibilities, lead a project and manage human and financial resources.

The goal is to equip learners with the knowledge to effectively manage a project through its different stages, using the tools and techniques adapted to each phase. It highlights the different roles and responsibilities of the project manager, highlighting the importance of this position in the success of a project.
The phases of a project, from initiation to closure, are presented in detail, allowing learners to understand the typical workflow and activities associated with each phase.

Allow learners to know the expectations of the applied research thesis. Formulate a problem, build a literature review, choose the methodology of the study, issue recommendations.