Master of Science Marketing, Communication & Business Strategies

The MSc Marketing, Communication & Business Strategies programme

“The modules and seminars cover all fields of marketing and meet the requirements and needs of companies. Learners will develop their managerial skills and sharpen their competencies in an ever-changing industry. Marketing experts and professionals come to share their knowledge and facilitate the integration of students into the job market.”

Julian DUPRAZ, Programme Director – INSEEC MSc Paris

Program objectives

The objective of this training is to train learners in marketing manager positions. The seminars provide in-depth knowledge of the marketing and communication professions that meet the requirements of the field. The curriculum offers an overview of the different dimensions of the marketing function: strategic, operational, digital, and communication marketing. The lessons taught by professionals from different sectors of activity, allow learners to develop real added value in a constantly changing market. Learners will be able to target positions in marketing and communication, such as: marketing manager, marketing project manager, product manager, sales manager, business development manager, research manager, communication manager, etc.

• Definition of the marketing strategy and proposal of an innovative offer; 
• Define and implement the business development plan; 
• Lead and implement communication and digital marketing actions; 
• Manage a marketing and sales team.

How to apply to the MSc Marketing, Communication & Business Strategies at INSEEC?

The required prerequisites

The conditions for accessing the certification system (excluding VAE) are:

• For entry into the 5th year (MSc2): a RNCP degree at level 6 and/or 240 ECTS acquired in a course equivalent to the field concerned.

Courses

The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.

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Career opportunities after an MSc Marketing, Communication & Business Strategies

• Marketing Director
• Brand Director
• Marketing Manager
• Product/range marketing manager
• Client Manager
• Marketing Manager
• Marketing Project Manager
• Brand Manager
• Product Manager
• International Product Manager
• Market Manager
• Marketing Consultant
• Research Manager
• Marketing business manager

To consult the detailed job sheets by specialization.

What business skills are developed?

• Determine the marketing strategy and propose an innovative offer;
• Define and implement the business development plan;
• Manage and implement communication and digital marketing actions;
• Manage a marketing and sales team;
• Implementation and management of the marketing and management strategy in the luxury and fashion sector.

Description of the procedures for acquiring certification by capitalization of skill blocks and/or correspondence.

Certification is obtained by:

• The validation of four blocks of skills common to all courses as well as a specialization block according to the course of the candidate (obtaining a score greater than or equal to 10/20 for each skill block).
• Completion of a final thesis with a score of 10/20 or higher.
• Completion of a period of 132 days minimum on the second year of the course (MSc 2).

What are the teaching methods?

Teaching methods

• Lectures and interactive courses.
• Situational exercises through collective or individual case studies carried out by the students.
• Conferences, seminars and educational visits.

Evaluation methods

• Individual or group case studies.
• Individual and group oral presentations.
• Individual and group files.

Methods and tools

• The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.

What is the 2024/2025 tuition to enter the program?

Initial training :

• Direct entry into MSc2 : 13 350€

Apprenticeship:

• Direct entry into MSc2: 13 950€ ET

In the context of work-study training, tuition fees are payable by the OPCO and the company signing the contract.

Do you have any questions about work-study or our school in general? Consult our frequently asked questions.

VAE/VAP :

• VAE : 4 200€ ET
• VAP : 850€ ET

International package (mandatory for international students): 490€.

What kind of financial aid is available?

INSEEC offers several financial aid schemes:

• The alternating rhythm, in internship or work-study contract.
• The right to training via the CPF.
• Banking partnerships.

Disability

The OMNES Education Group pays particular attention to the societal environment, including the disability dimension. Indeed, we believe that students with disabilities should not have any problems in pursuing their studies and starting a professional career. We accompany them to facilitate their access to the premises, offer them personalized advice as well as adapted accommodations throughout their school career.

Accessibility of premises: all our campuses are accessible to people with disabilities.

To learn more about the OMNES Education Group’s disability policy, click here.

Contacts for disability referents by campus:
Bordeaux : Maxime DOUENS – mdouens@inseec.com
Lyon : Anissa GASMI – agasmi@inseec.com
Rennes : Laura LE CALVEZ – llecalvez@omneseducation.com
Paris : Farid HAMAD – fhamad@inseec.com
Chambéry : Clément BERTACCO – cbertacco@inseec.com

Marseille : Océane VALOTTI – ovalotti@omneseducation.com

Updated 10 October 2024