MSc International Business Management (100% English)
In an economic context increasingly oriented towards globalization, international exchanges are no longer limited to simple economic exchanges.
Beyond purely commercial issues, we are increasingly confronted with notions of culture, environment, geopolitics and strategy.
The objective of this program is to train future managers to be able to evolve and succeed in the complex and dynamic world of international trade.

A diploma in 1 or 2 years to become an expert in team management and international projects
- First-year MSc course hours: 441 hours
- Second-year MSc course hours: 441 hours
This comprehensive program is designed for students with a professional, business-oriented and international project. Taught entirely in English, the MSc International Business Management trains students for business development but also for other cross-functional positions enabling them to manage the activity and development of an international unit.
The transversal nature of the content will also enable students to have a multicultural approach to markets, allowing the implementation of marketing and sales strategies adapted to different continents.
The objective of this programme is to train future international managers and to provide them with high capabilities to face the challenges and risks to succeed in the dynamic and complex world of international business.
What is the objective of the program?
The aim of this program is to train future international managers and equip them with high-level capabilities to confront challenges and risks, enabling success in the dynamic and complex world of international business. In essence, this training seeks to assist them in building their professional success.
How to apply for the MSc in International Business Management at INSEEC Business School?
Prerequisites
The conditions to access the certification program (excluding Recognition of Prior Learning) are as follows:
- To enter the 4th year (MSc1): an RNCP level 6 qualification or 180 ECTS credits validated in a relevant field.
- To enter the 5th year (MSc2): an RNCP level 6 qualification or 240 ECTS credits acquired in a relevant field.
Applicants must prepare a written dossier and also undergo a motivational interview. While not mandatory, a letter of recommendation strengthens the application.
Would you like to know more about the MSc International Business Management program? Sign up for an Online and/or Information Meeting!
Would you like to know more about our admissions process?
Courses
The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.
1st year courses
TRANSVERSAL & FUNDAMENTAL COURSES – 1ST YEAR
BUSINESS GAME
The business game is conducted using a management simulator. Groups of students are responsible for managing a company in real time. All major business functions are covered. The students will make decisions aimed at maximizing the company’s profitability.
BUDGET MANAGEMENT & DASHBOARDS
The objective is to acquire key skills in budget management and reporting. Emphasis will be placed on budget architecture, including the development of summary documents, project management control and its connection to budget management, as well as the creation and monitoring of dashboards.
TAKE ACTION FOR THE TRANSITION FROM A BUSINESS PERSPECTIVE
You will understand the specific issues related to your job or field of study and the actions you can take within your role. For example, what standards will impact legal services? What specific issues, such as working during heatwaves or the psychological impact of natural disasters, might be faced by individuals in the human resources department? You will then see how to take action through circular economy and eco-design, and explore all possible adaptation strategies.
NEGOTIATION
This seminar focuses on negotiation in an international context. It will be important to consider the cultural dimension and define its impact on international negotiations. The negotiation is centered around the sales process through a role-playing game.
SOFTWARE AND DECISION TOOLS
This module aims to deepen learners’ IT skills to meet the needs of businesses in areas such as budget or sales tracking, project management, personnel management, and communication: Excel, Word, PowerPoint, teamwork tools, and business-specific software. The objective is to ensure proficiency in office tools, quickly identify and correct errors, customize existing tools, or create new ones.
TOOLS & PROFESSIONAL METHODS
This module enables learners to enhance their resumes and professional demeanor through role-playing scenarios (professional simulations, public speaking, etc.), practical and career-focused workshops (resume building, professional social networks, coaching, etc.), as well as industry-specific conferences and masterclasses.
COMPANY STRATEGY & BUSINESS PLAN
This module first introduces learners to the corporate strategy process: from analyzing customer needs and market structures to understanding competitor dynamics to identify environmental opportunities and threats. It also aims to teach how to create a Business Plan or business strategy, including designing a detailed and financially structured project for starting or developing a business.
SPECIALIZED COURSES
TA PROMPT ENGINEERING
- Introduction to the fundamentals of interacting with generative artificial intelligences such as ChatGPT, DALL-E, and other LLMs.
- Learn how to draft and optimize effective prompts to fully leverage the potential of these tools in various contexts, such as content creation, productivity, and automation.
- This module also addresses ethical considerations, limitations, and biases in AI to promote responsible use.
- Through practical exercises and real-world case studies, this course provides a solid foundation for enhancing skills in generative artificial intelligence.
INTERNATIONAL LEGAL ENVIRONMENT & BUSINESS LAW
This course aims to introduce legal issues which arise in negotiating, concluding and executing contracts in an international context. Such knowledge will help future global executives anticipate complex transactions abroad. Such transactions may involve contracting parties from several countries and the execution of contractual obligations in several nations.
GEOPOLITICS AND BUSINESS APPROACH
This seminar explores the role of international business and politics and their impact on global current events. From China to the Middle East, and from the United States to Europe, this course embraces such key factors as oil, terrorism, religion, demographics and ecology.
INTERNATIONAL PURCHASING AND SUPPLY CHAIN MANAGEMENT LOGISTICS
- This course teaches the fundamentals of the procurement processes used by international corporations.
- Classes will combine theory and practical applications to illustrate the following key processes and actions: Purchasing Objectives, Procurement Process, Invitation to Tender, Vendor Selection and Management, Contract Negotiation, Supply Chain Management, Service Level Agreements, Quality Assurance, Legal and Contractual Obligations.
CROSS-CULTURAL MANAGEMENT
- In today’s cosmopolitan workplace, corporations have noticed an inability of most managers to successfully work with cultural diversity.
- The need for cultural awareness is driven by both the increasing internationalization of business brought about by post World War II globalization and the increased desire for diversity in the workplace.
INTERNATIONAL ACCOUNTING
- Understanding the accounts of foreign companies.
- Establish a diagnosis on an activity, a financial situation or the cash flow of a company abroad.
INTERNATIONAL MARKETING
- Based on a case-study approach, this course will review classic and web-based marketing strategies, focusing on the international challenges facing today’s global corporations.
- Students will study – among other approaches – some or all of the following strategic models: Blue Ocean Strategy; Megatrends and the Emergence of Metamarkets; Market Specialty as Differentiation; Customer-Led Business.
INTERNATIONAL TRADE
- An introduction to the terminology, basics and initial concepts of international trade.
- This course provides the students with tools enabling them to think strategically in a global environment.
INTERNATIONAL BUSINESS DEVELOPMENT
- Enable a comprehensive understanding of business development in an international context, taking into account trade regulations and cultural differences
PROJECT MANAGEMENT
The course of Project Management aims to help individuals and researchers to deepen their knowledge in one of the most important and modern scientific fields. More specifically, its purpose is to provide the necessary resources to individuals wishing to upgrade their professional prospects, by cultivating skills related to the modern methods of designing, monitoring, selection, evaluation methodology and project budgeting. Topics such as the bureaucratic practices of project management, the management principles and the tools used in projects’ execution, the management of human resources and the formulation of an effective policy control, are included in the course, so that learners are able to use effectively the entire range of tools, techniques and methods that make up the main body of knowledge in project management.
INTERNATIONAL COMMUNICATION STRATEGIES
- Enable an overview of existing and new communication tools, such as web marketing and social media, and their application to business development.
- How to deal with new techniques in this rapidly changing field
FINANCIAL MANAGEMENT
- Choice of investments and financing.
- Discounting and capitalization.
- Leverage and cost of capital.
- Value creation policy.
- Free cash flow management.
- Management control.
- Financial analysis.
FOREIGN LANGUAGE
A second foreign language is mandatory as part of an international program. French as a foreign language is available for international students.
2nd year courses
INTERNATIONAL DEVELOPMENT STRATEGY- 2ND YEAR
INTERNATIONAL BUSINESS MANAGEMENT
The specificities of managing a business at an international level will be described in this module. Different business regulations, different labor market laws, different business habits and cultural differences may complicate running businesses and the techniques to overcome them and make them an asset will be provided.
CONSUMER BEHAVIOR
This course studies the dynamics of human behavior and its relationship to decision making. It focuses on the most important factors that influence the consumer’s decision process. These include, at the individual level, motivation, personality traits and self-image, values and lifestyles, as well as psychological processes at the social and cultural level. These include group membership, social classes and cultures.
DIGITAL MARKETING
The strategies and techniques of Internet sales will be analyzed as well as the integration of an e-business strategy in the company, the multi-channel and cross-channel strategy to allow loyalty and communicate on the Internet.
INTERNATIONAL MARKETING & MARKET RESEARCH
The first objective of this course is to understand the principles which govern marketing activities in a global environment. The course covers international market entry, product launches, marketing strategies and promotion. Students are expected to make presentations, analyze cases and develop international marketing business plan. The second objective is to master basic theory, tools and actual examples of techniques used in market research. How research can be used to help make informed strategic as well as marketing decisions to help create opportunities/solve real business problems. How to introduce products into different geographic areas.
INTERNATIONAL BUSINESS LAW
This course introduces students to the special legal problems which arise in negotiating, concluding and executing contracts in an international context. International transactions may involve contracting parties from several nations and/or the execution of contractual obligations in several different nations. Special emphasis is given to the question of choice-of-law. The question of the legal implications of e-commerce is also discussed.
MANAGING INTERNATIONAL DEVELOPMENT
INTERNATIONAL NEGOTIATION
Introduces students to the different negotiation techniques with an eye to the cultural context (Europe, USA, North Africa, Asia and Latin America). Participants learn how to use a win/win approach and appreciate the importance of gaining a sound knowledge of the profile of buyers. The course also stresses the importance of learning and analyzing the key points needed to succeed in negotiation.
INTERNATIONAL RELATIONS & GEOPOLITICS
This course deals with the interplay of Governmental and Corporate interests in our contemporary world. It addresses the different types of power used to obtain global objectives and the hierarchies of power and influence on the planet today. It also implies the understanding of pressures and processes that drive a company to become an international business.
SUPPLY CHAIN MANAGEMENT
- How purchasing functions in accompany, and the major strategies of purchasing.
- Determine and prioritize the criteria of choice for a supplier.
- Import and export in the best conditions.
- Sourcing and e-sourcing.
- Management of production.
- International logistics and development.
- Drive the supply chain.
TECHAWAY NLP & LLM
- A complete immersion in Natural Language Processing (NLP) and large language models (LLMs) such as GPT and BERT.
- Learn how to analyze texts, leverage advanced LLM features, and adapt them to specific needs.
- Cover key concepts such as tokenization, embeddings, and semantic analysis, while exploring practical applications such as text classification, content generation, and sentiment analysis.
- Special attention is given to the ethical challenges and limitations of these technologies to ensure their responsible use in a professional context.
MASTER THESIS
- Enable learners to understand the expectations of an applied research thesis.
- Formulate a research question, construct a literature review, choose the study methodology, and provide recommendations.
MANAGING INTERNATIONAL PARTNERSHIPS
INTERNATIONAL PAYMENT METHODS AND INCOTERMS
Incoterms(International Commercial Terms) published by the International Chamber of Commerce. Participants are introduced to this set of rules established for the interpretation of the most commonly used trade terms in foreign trade which parties to a contract can agree upon to avoid misunderstandings, disputes and litigation.
INTERNATIONAL FINANCIAL TECNIQUES & FINANCIAL RISK MANAGEMENT
- Understand the financial needs associated with basic operations in contemporary international commerce.
- Acquire the indispensable techniques for international financial management.
- Learn to choose and use the best tools with a solid approach.
- Know the financial risks associated with international commerce.
- Organizations capable of intervention and the main techniques they propose.
- The importance of short-term finance and cash flow management.
FINANCE OF MAJOR EXPORT CONTRACTS
Techniques for financing export operations of significant size and spread over several years are presented in this module : Which tools ? How to define an export business plan ? What protections against exchange rate fluctuations ?
EXPORT STRATEGIES & BUSINESS DEVELOPMENT
- Understand the basic concepts of international sales strategies (licensing, exports etc.).
- Provide a global understanding of what business development is, outlining the various forms it can take.
- Sharing personal experience of global account management across industries and countries, for students to grasp the scope of the function and how it is performed in the professional field.
MANAGING INTERNATIONAL TEAMS
INTERNATIONAL HUMAN RESSOURCES MANAGEMENT
In today’s cosmopolitan working world, companies have seen the inability of most managers to work within the framework of cultural diversity. The need for cultural awareness is driven by both the increasing internationalization of businesses due to globalization and the increased desire for diversity in the workplace.
CHANGE MANAGEMENT
This course aims to inform students about the critical importance of being able to conduct and adapt to change in the decades ahead and to allow them to develop the necessary mindset, skills and toolset to become effective change agents at all levels.
KEY MARKETS & BUSINESS APPROACH
This course deals with the economic, social and political context of business activities throughout a panel of key markets around the world. Special attention is paid to the factors that shape the business environment.
INTERNATIONAL BUSINESS PRACTICES & ETHICS
- Understand the rules and principles of ethics in a given economic and commercial context, address moral issues in a context of economic activities, as well as the duties and obligations of the people who deal with them.
PROFESSIONAL TOOLS & METHODS
- Resume writing, interview techniques for internship search, professional project management, team management, and meeting facilitation.
- Negotiation techniques, transactional analysis and NLP, public speaking and anxiety management, management techniques, and leadership.
FOREIGN LANGUAGE
A second foreign language is offered to enhance learners’ employability.
EXAMS AND SUPPORT
EXAMS AND SUPPORT
This course deals with the economic, social and political context of business activities throughout a panel of key markets around the world. Special attention is paid to the factors that shape the business environment.
2 start dates per year and varying study rhythms
There are two openings per year, in February/March and September/October. To check the opening of each intake, contact the admissions department directly.
The pace of the course may differ from campus to campus and depending on whether the course is carried out under an internship agreement (initial) or a professionalization/apprenticeship contract (continuing).
The work-study contract must be signed for a period of 12 months (MSc2) or 24 months (MSc1 + MSc2).
To find out the duration of the contract for our Spring intake, please contact the Admissions Department of the campus that interests you.

Career opportunities after an MSc International Business Management (100% English)
- Import-export Manager
- Commercial Engineer
- Sales Manager
- Marketing Manager
- Commercial Executive
- Product Manager
What business skills are developed during the program?
- Define the international development strategy and propose a relevant offer according to the geographical target
- Driving the international development strategy
- Manage strategic international partnerships
- Manager of international teams
Description of the modalities for acquiring certification by capitalization of skill blocks and/or by correspondence. Certification is obtained by:
- Validation of four blocks of skills common to all courses (obtaining a score higher than or equal to 10/20 for each block of skills)
- Completion of a minimum period in the company of 132 days on the second year of the course (MSc 2)
Professional certification
Professional certification of “International Development Manager”, NSF codes 310p, 312p and 312m, granted by INSEEC (CEE-SO, CEE-RA, CEE-OUEST, CEE-M, CEFAS, MBA INSTITUTE), registered under number 36492 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of France Compétences on 1 June 2022.
The certification is issued once all competency blocks have been completed. All the competencies must be validated for the block to be complete. Partial validation of a block is not possible. It is also accessible through the Validation of Acquired Experience.
Find the competency blocks associated with this RNCP title by clicking here .
What are the teaching methods?
Teaching methods
- Lectures and interactive courses
- Situational exercises through collective or/and individual case studies carried out by the students
- Conferences, seminars and educational visits
Evaluation methods
- Individual or/and group case studies
- Individual or/and group oral presentations
- Individual or/and group files
- Applied research thesis with individual oral presentation
Methods and tools
- The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.
What are the 2025/2026 tuition fees to enter the program?
SPRING INTAKE – 2025
Initial training:
- MSc1: €11,950
- MSc2: €13,350
Apprenticeship program:
- 24 months:€23,950 before tax
- MSc2: €13,950 before tax
International students pack
Mandatory fee of €490 for exclusive support services for international students living outside the European Union.
FALL INTAKE – 2025
Initial training:
- MSc1: €12,190
- MSc2: €13,650
Apprenticeship program:
- 24 months : €24,450 before tax
- MSc2 : €14,290 before tax
International students pack
Mandatory fee of €700 for exclusive support services for international students living outside the European Union.
In the context of work-study training, tuition fees are payable by the OPCO and the company signing the contract.
Do you have any questions about work-study or our school in general? Consult our frequently asked questions.
VAE/VAP
- VAE: €4,800 before tax
- VAP: €850 before tax
International students pack
Mandatory fee for exclusive support services for international students living outside the European Union.
- Spring intake (2025) – February/March: €490
- Fall intake (2025) – September/October: €700
Application fee
The application fee is €80.
What kind of financial help is available?
INSEEC offers several financial aid schemes:
- The alternating rhythm, in internship or work-study contract
- The right to training via the CPF
- Banking partnerships
The key numbers for the RNCP title No. 36492 "International Development Manager"
<strong>95</strong>%
Presentation rate – Class of 2024
<strong>98</strong>%
Success Rate – Class of 2024
<strong>84%</strong>
Employment rate (134 respondents out of 168) – Class of 2023
<strong>83%</strong>
Satisfaction rate at 6 months (59 respondents out of 168) – Class of 2023)
Disabilities
The OMNES Education Group pays particular attention to the societal environment, including the disability dimension. Indeed, we believe that students with disabilities should not have any problems in pursuing their studies and starting a professional career. We accompany them to facilitate their access to the premises, offer them personalized advice as well as adapted accommodations throughout their school career.
Accessibility of premises: all our campuses are accessible to people with disabilities.
To learn more about the OMNES Education Group’s disability policy, click here.
Contacts for disability referents by campus:
- Bordeaux : Maxime DOUENS – mdouens@inseec.com
- Lyon : Anissa GASMI – agasmi@inseec.com
- Rennes : Laura LE CALVEZ – llecalvez@omneseducation.com
- Paris : Farid HAMAD– fhamad@inseec.com
- Chambéry : Clément BERTACCO – cbertacco@inseec.com
- Marseille : Océane VALOTTI – ovalotti@omneseducation.com
- Toulouse : Amanda MARNEIX – amarneix@omneseducation.com
News

June 2024
INSEEC hosted the CFNews Grands Prix de la Croissance Externe Sud Ouest for the second year running
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