Master of Science Communication, Advertising & Digital Strategy

Perfect comprehension and communication techniques in the English language in the communication sector. Learners may be required to take the TOEIC depending on the host campus.

This module aims to deepen the skills of learners in computer science to meet the demand of companies for budget or commercial monitoring, project management, personnel management and communication: Excel, Word, Powerpoint, team tools, business software.  It aims to be efficient on office tools, quickly identify and correct errors, customize existing tools or create your own tools. 

This module aims to deepen the skills of learners in computer science to meet the demand of companies for budget or commercial monitoring, project management, personnel management and communication: Excel, Word, Powerpoint, team tools, business software.  It aims to be efficient on office tools, quickly identify and correct errors, customize existing tools or create your own tools. 

A precise methodology for analyzing customer needs, market structure and competitor dynamics to identify environmental opportunities and threats is presented. 

The business game is carried out using a management simulator.  Groups of learners are responsible for running a business in real time. All major business functions are discussed.  Decisions are made to maximize the profitability of the company. 

Writing a report on the professional experience and mandatory as part of the first year of the course.  Reflection on the future professional project. 

Understand the specificities of brand communication.  Know how to identify brand speech techniques, and brand identity through the signs issued by the company.  Know how to define a communication strategy in line with the marketing strategy.  Design a communication plan adapted to the company’s strategy, brand positioning, according to current events and competitive environment.  Propose a consistent mediaplanning according to the communication plan and budget. Produce brand content. 

Develop a sense of strategic analysis based on real communications, and exploit this sense of analysis to be able to produce recommendations of communication strategy according to the problem, that this problem concerns an organization, a brand or product. 

A precise methodology for analyzing customer needs, market structure and competitor dynamics to identify environmental opportunities and threats is presented.

A precise methodology for analyzing customer needs, market structure and competitor dynamics to identify environmental opportunities and threats is presented.

Legal approach of the company: positioning of the company in the legal environment; the legal regimes of the various social forms of the company (SARL, SA, SCS, SCA, SAS and SNC).  Image right. Right on the net. Right applied to business on the internet. 

Event Communication is an area of expertise that aims to promote and enhance an event to its target audiences. This course provides learners with the skills and tools to design and implement effective event communication strategies.

Effective marketing communication is essential for creating and maintaining a competitive difference. In today’s environment, that means using an array of communication tools: mass media advertising, publicity/PR, direct marketing, sales promotion and interactive marketing. The purpose of this class is to understand the underlying principles of an effective international communication program, so that you will be able to design an advertising strategy and evaluate its implementation. 

Introduction to advertising creation. Understanding the constraints of the various stakeholders in the graphic chain.  Learn the fundamentals of Photoshop and Illustrator to produce advertising content.  Implementation on real projects and case studies. 

The digital project management module aims to make the student aware of the world of interactive professions, immersing him in the daily issues of an interactive communication agency. The central objective is to allow the student to assimilate the different phases implemented in the production process of an interactive medium and more specifically the websites. 

Understand the recommendation as a codified communication exercise. Know the conditions and expectations of an ITT. Mobilize strategic intelligence to respond to a brief. Develop an argument to win membership and close a sale. 

Define digital marketing and its fields of action. Communicate using appropriate terms. Define marketing objectives and develop an effective digital strategy and action plan. Select and monitor key performance indicators. 

Master the Social media tools and business methodology. Understand the current horizon of social networks. Appropriate the codes of communication in the name of a brand and know how to animate networks year-round.

Understand the different strategies of the company in order to conduct coherent and effective communication plans.  Know how to judge and evaluate an advertising creation based on the elements of the advertising brief…  Acquire the methodology to develop, negotiate and manage your communication budget. Master the various negotiation levers. 

Define the role of the Internet in the communication strategy.  Internet as a media, commercial space, advertising medium, and relational marketing tool. Identification of players in the web advertising market. The online buyer: behaviour and motivation.  Online promotion and events, e-mailing, sponsored links, online advertising, affiliation, partnerships, viral marketing.  Manage interactive communication: SEO, content management, measurement tools. 

Know the current consumption trends to best define the communication targets.  Know how to decipher the signs emitted by the company. Overview of studies, data collection and organisation, development of market studies, recording devices, tests and post-tests. 

The media planner’s missions are to give visibility to the advertiser, to plan the various advertising passages according to the relevance of the media and budget constraints. From taking charge of the brief to negotiating with advertising agencies, the missions are therefore both technical and commercial. 

Understand the role of influencer and understand the relationships between PR/ Agency of com’ / brands and influencers. Learn to produce quality content.  Make our learners wonder how to integrate influencers into a digital communication strategy. 

This module allows learners to improve their CV and posture through situations (professional simulation, speaking, etc.); practical and professional workshops (CV, professional social networks, coaching, etc.) as well as business and master class conferences. 

To make students aware of the transmedia storytelling approach and the impact of new technologies on our media consumption and brand communication. Teach them the basics of brand storytelling. Introduce them to virtual reality, augmented or mixed reality. 

Study and application of marketing and communication fundamentals dedicated to events.  Know where events are located in a marketing strategy, and compared to other communication techniques (internal/ external communication, corporate/ product communication, online/ offline, etc.).  Creation, management, organization and promotion of events to strengthen the image, retain the customer and increase sales. 

Allow students to acquire the basic skills on the Photoshop and Illustrator software of the ADOBE suite in order to meet the requirements of companies during their internship, then the beginning of their professional life.  Know how to use the appropriate software according to demand. Understand the specificities inherent to each type of images (bitmap, vector, etc.). Create digital communication documents. 

Allow students to create a short film/video interview by building their ideas in writing, taking care of the project from A to Z, then making the images and sound. 

Apply Looker for data mining, reporting, and dashboard creation. Understand the fundamentals of UX (user experience) and UI (user interface) design, including design principles and user-centric design. 

From the knowledge of the broad categories of stakeholders within a communication agency (strategists, creatives, buyers, producers, lawyers, marketers, salespeople, etc.), read and respond to a brief.  Master the elements of the agency recommendation. 

Sustainable communication and events is a growing field that aims to reduce the environmental and social impact of events and communication. It is a holistic approach that takes into account the entire life cycle of an event, from planning to implementation and follow-up. 

Identify and study all the inherent and extrinsic vectors to the company likely to trigger a crisis. Establish an effective and efficient organization to manage and overcome the crisis. Develop an optimal crisis communication strategy. Learn to master media communication in sensitive times.

Give the keys to understand the challenges of SEO. Managing your online presence becomes a real lever for communication and growth of the company.  Know the levers of SEO, know how to diagnose the strengths and weaknesses of a site from an SEO perspective, be able to implement the main factors for optimizing SEO visibility.

Increase a company’s reputation through social networks. Maintain a community, create links with its consumers. Identify the prescribers and influencers of a market. Optimize, harmonize and streamline the company’s voice on social networks. 

This course explores the evolution of communication practices and theories through the ages and analyzes current changes in the communicational landscape.   

Understand all communication actions within a company, for employees, in order to increase the exchange of information and promote the company culture. 

Identify and study all the inherent and extrinsic vectors to the company likely to trigger a crisis.  Establish an effective and efficient organization to manage and overcome the crisis. Develop an optimal crisis communication strategy. Learn to master media communication in sensitive times. 

Allow learners to know the expectations of the applied research thesis. Formulate a problem, build a literature review, choose the methodology of the study, issue recommendations