The MSc Spirits Marketing & Customer Experience : an expert training in the spirits industry
France is a country renowned for these spirits with famous productions such as: Cognac (a wine brandy produced in the region of Cognac), Calvados (an apple brandy produced in Normandy), Armagnac (a brandy produced in the region of Armagnac) or the Grand Marnier (a liqueur made from orange and cognac). In addition to these products and brands, which are the major export markets, there are other spirits, which are not originally produced in France but which are experiencing very good growth levels. We can note liqueurs, vodka, aniseed aperitifs, rum, gin and whisky. The trade balance of French spirits exports has been growing steadily for several years and also reached its highest level in 2022. France is the world’s second largest exporter with more than 5.8 billion spirits in 2022. Several factors contribute to the reputation of French spirits:
- The quality of raw materials: French spirits are made from high-quality products, such as fruit, cereals and wines;
- The distillers’ know-how: they have developed unique expertise in distillation;
- Oak barrel ageing: most French spirits are aged in oak barrels, which gives them a unique flavor.
INSEEC is committed to attracting the best professionals and professors in the spirits industry. This training was created to give students the opportunity to enter this dynamic sector by giving them a range of practical, theoretical and multicultural knowledge.
Programme objectives
This program welcomes learners from various backgrounds (universities or management schools), but also professionals in the wine and/ or spirits industry. The objective of this programme is to train future managers to acquire technical skills in order to become highly qualified in the wine and spirits industry. Rooted in the professional sector, this program allows you to master the methods and tools related to this sector of activity.
- Develop a customer-centric marketing strategy;
- Manage the operational implementation of the customer experience strategy;
- Design and deploy loyalty levers to enhance performance;
- Manage teams and unite around the customer experience concept in agile mode;
- Coordinate and deploy the customer experience marketing strategy in the wine and spirits sector.
- All the skills acquired are listed at the end of the document.
A 1 or 2-year diploma course for advanced specialization in the spirits industry
This programme is available on the Bordeaux campus in 100% English.
- Hours 1st year of MSc: 441 hours
- Hours in 2nd year of MSc: 441 hours
How to apply for INSEEC’s MSc Spirits Marketing & Customer Experience ?
The conditions for access to the certification system (excluding VAE) are :
- For entry into 4th year (MSc1): a level 6 RNCP qualification and/or 180 ECTS validated in a course equivalent to the field concerned.
- For entry into the 5th year (MSc2): a level 6 RNCP qualification and/or 240 ECTS acquired in a course equivalent to the field concerned.
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Would you like to find out more about the admission requirements for our Spirits Marketing & Customer Experience programme ?
What courses does the Master of Science Spirits Marketing & Customer Experience offer?
The Courses
The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.
What are the start dates and study rhythms?
There are two openings per year, in February/March and September/October. To check the opening of each intake, contact the admissions departmentdirectly.
The pace of the course may differ from campus to campus and depending on whether the course is carried out under an internship agreement (initial) or a professionalization/apprenticeship contract (continuing).
The work-study contract must be signed for a period of 12 months (MSc2) or 24 months (MSc1 + MSc2).
To find out the duration of the contract for our Spring intake, please contact the Admissions Department of the campus that interests you.
Career opportunities after an MSc Spirits Marketing & Customer Experience?
- Marketing Director
- Brand manager
- Marketing manager
- Product marketing manager
- Customer manager
- Marketing manager
- Marketing project manager
- Brand manager
- Product manager
- International product manager
- Market manager
- Marketing consultant
- Research manager
- Marketing business manager
To consult detailed job descriptions by specialization.
What business skills are developed?
The objectives in terms of skills are to be able to:
- Establish the marketing strategy and propose an innovative offer;
- Define and implement the business development plan;
- Manage and implement communication and digital marketing actions;
- Manage a marketing and sales team;
- Implement and manage the marketing and management strategy in the wine and spirits sector
Description of how to acquire certification by capitalizing on blocks of skills and/or by correspondence
Certification is obtained by :
- Validation of four skill blocks common to all courses, plus a specialization block depending on the candidate’s course (each skill block must be passed with a grade of 10/20 or higher).
- Completion of an in-company placement of at least 132 days during the second year of the program (MSc 2).
Profesionnal certification
Level 7 (EU) “Customer Experience Marketing Manager” professional certification, NSF code 312, awarded by INSEEC MSc (CEE-SO, CEE-RA, CEFAS, MBA INSTITUTE), registered under number 38598 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences on February 9, 2024.
Certification is awarded by capitalizing on all the skills blocks. Each skill in a block must be confirmed to obtain the block of skills. Partial validation of a block is not possible. It is also accessible via the Validation of Acquired Experience.
To find out more about the blocks of skills associated with this RNCP qualification, click here.
The certification is issued by capitalization of the totality of the blocks of competences. Each competency of a block must be validated to validate the block of competencies. Partial validation of a block is not possible.
How does the MSc Spirits Marketing & Customer Experience work?
Teaching methods
- Situational exercises through collective or individual case studies carried out by the students
- Lectures and interactive courses
- Conferences, seminars and educational visits
Evaluation methods
- Individual or group case studies
- Individual and group oral presentations
- Individual and group files
Methods and tools
- The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.
The VAE
This certification is accessible through the Validation of Acquired Experience.
The Validation of Acquired Experience (VAE) – INSEEC
What are the 2025/2026 tuition to enter the programme?
VAE/VAP :
- VAE : €4200 HT
- VAP : €850 HT
International student pack: Mandatory contribution of €490 in addition to the tuition fees indicated above for exclusive support services for international students not coming from the European Union.
What kind of financial help is available?
INSEEC offers several financial aid schemes:
- The alternating rhythm, in internship or work-study contract
- The right to training via the CPF
- Banking partnerships
Disabilities
The OMNES Education Group pays particular attention to the societal environment, including the disability dimension. Indeed, we believe that students with disabilities should not have any problems in pursuing their studies and starting a professional career. We accompany them to facilitate their access to the premises, offer them personalized advice as well as adapted accommodations throughout their school career.
Accessibility of premises: all our campuses are accessible to people with disabilities.
To learn more about the OMNES Education Group’s disability policy, click here.
Contacts for disability referents by campus:
- Bordeaux : Maxime DOUENS – mdouens@inseec.com
- Lyon : Anissa GASMI – agasmi@inseec.com
- Rennes : Laura LE CALVEZ – llecalvez@omneseducation.com
- Paris : Farid HAMAD – fhamad@inseec.com
- Chambéry : Clément BERTACCO – cbertacco@inseec.com
- Marseille : Océane VALOTTI – ovalotti@omneseducation.com
- Toulouse : Amanda MARNEIX – amarneix@omneseducation.com
Key NUMBERS for RNCP n°34806 "Customer Experience Marketing ManageR".
94%
National success rate
Class of 2023
96%
Presentation rate
Class of 2023
87%
Overall integration rate
Class of 2022
74%
Satisfaction rate at 6 months
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