MSc Marketing & Brand Management (100% English)

The aim is to acquire the key skills in terms of budget management and reporting. Particular emphasis will be placed on the budget architecture, with the implementation of summary documents, project management control and its link with budget management, implementation and steering of dashboards.

This Business English module applied to marketing allows learners to implement and apply the right vocabulary and attitude.

This seminar focuses on negotiation in a national and international context. In particular, the cultural dimension must be taken into account and its impact defined in an international negotiation. National negotiation will focus on the sales process through role play.

This module aims to deepen the skills of learners in computer science to meet the demand of companies for budget or commercial monitoring, project management, personnel management and communication: Excel, Word, Powerpoint, team tools, business software. It aims to be efficient on office tools, quickly identify and correct errors, customize existing tools or create your own tools.

This module allows learners to improve their CV and posture through situations (business game, professional simulation, speaking, etc.); practical and professional workshops (CV, professional social networks, coaching, etc.) as well as business and master class conferences.

This module develops the concepts and practice around the business strategy. The elements of the business plan are discussed and allow to project oneself in the creation of company

This module aims to study brand management and strategy. The fundamentals are mastering the brand analytics frameworks and being able to launch a new brand, maintain existing brands and relaunch a brand.

Ce module aborde le capital de marque du point de vue traditionnel du client et actualise également ce modèle en prenant en compte toutes les parties prenantes. Il explique les outils que les professionnels du marketing et de la publicité utilisent pour positionner les marques et les différencier efficacement de la concurrence afin d’en faire des entités rentables.

This module allows learners to immerse themselves in real or fictitious business cases and to train in marketing strategy, operational marketing, communication plan and peer-to-peer exchanges in order to progress.

This module is designed to immerse students in the dynamic world of new consumer trends, covering a wide range of key topics such as green marketing, digital innovations, Enriched customer experiences and the impact of emerging technologies like artificial intelligence and virtual reality. The main objective of the course is to equip students with the skills to design and implement effective marketing strategies that perfectly align with these evolving trends.

This module is an introduction to the main principles of the discipline of strategic planning for a better understanding of the contours of advertising strategy.

This module aims to give students an overview of e-commerce. It is a question of introducing them to the stakes of online sales, to make an overview of the specificities of an e-commerce site, its content and its animation.

A module that will create, format and manipulate data in Google Sheets, using complex functions and formulas. It will allow students to learn the principles of message engineering and their impact on AI responses.

This module aims to provide students with a thorough understanding of the issues of digital marketing and social networks. The focus will be on creating engaging content, optimizing advertising campaigns and analyzing data to measure the impact of marketing actions.

Analyze and understand all the elements influencing strategic decisions in the context of a new product launch, penetration of a new market, or modification of competition. Master market analysis tools: demand, competition, products, environment.

This module will allow learners to understand the issues of communication and acquire the skills needed to develop and implement an effective and efficient strategy.

This module will allow students to master the mechanics of distribution and develop an optimal strategy to get products to customers. Students will be able to choose relevant distribution channels, manage relationships with intermediaries and define an effective retail policy.

Master the key skills to manage a marketing team and achieve the required results. Students will be able to motivate and lead a creative team, set clear goals and manage specific challenges in the marketing world.

Master the advanced techniques of brand management and develop innovative strategies to maximize its impact in a global context and in constant evolution.

This module allows you to master the tools of brand identity and storytelling to create a captivating and authentic brand story and develop an engaging and effective communication.

This course will master the tools of semiotics to decipher the signs and symbols of the brand and develop a coherent and effective communication strategy. Learners will be able to analyze brand identity, decode advertising messages and build a brand strategy based on a fine understanding of the codes and values that define it.

Master the exploitation and interpretation of quantitative data from retail and consumer panels for use in strategic thinking. Understand the importance of consumer insight in marketing and the role of research in managerial decision-making. Know, choose and know how to implement different types of studies: sample surveys, qualitative studies, explanatory, predictive and causal studies, descriptive studies, panels

Permettre aux apprenants de connaître les attendus du mémoire de recherche appliquée. Formuler une problématique, construire une revue de la littérature, choisir la méthodologie de l’étude, émettre des préconisations

Master the challenges and tools of launching new products and develop a relevant and effective activation strategy. At the end of this module, learners will be able to define the positioning of a new product, develop a suitable communication and activation plan and measure the results of the campaign.

The objective of this module is to familiarize learners with the exercise of the function of brand/product manager in the management and launch of new products. Develop the marketing plan, the provisional budget, write briefings to service providers, define the action plans that fall within the strategic line defined for the achievement of the objectives set with realism.

New communication levers: Internet (web 2.0 and 3.0, social networks, e-mailing, podcasting). Online reputation and brand protection. Brand community management.

Analyze customer data and campaign results to improve marketing strategies, using CRM and marketing automation tools for segmentation, targeting and personalization.

Trademark and protection; infringement of trademark law; advertising and regulation; infringement; proof of infringement. Comparative advertising; impact of the Evin law on trademark law; copyright.

Master the challenges and tools of the CEM and develop a relevant and effective strategy to improve the customer experience and loyalty. Define the EMC vision of a company, implement improvement actions and measure the impact of the strategy on customer satisfaction.

Master models and tools for analyzing consumer behavior and develop relevant and targeted marketing strategies. Students will be able to understand consumer motivations, detect trends and anticipate their needs to optimize the impact of marketing actions.

This course covers the strategic and creative aspects of brand communication. Acquire the skills to design and implement effective communication campaigns through a communication strategy, advertising creation, media planning, public relations and digital marketing.

Understand the fundamentals of UX and UI design, including design principles and user-centric design.

This course covers tools for creating and managing visual identity and packaging. Students will be able to define the visual identity of a brand, design an attractive and ergonomic packaging and decline the visual identity on all communication media.

Define a Team & Talent Management strategy, Motivate and retain employees and build successful and multicultural teams.

Initiate, pilot and conduct marketing projects effectively and efficiently. Using concrete methods and tools, participants will learn to define and frame a marketing project, manage and monitor the progress of the project & use digital tools.

As a common practice of Design Thinking methods today, learners will be led to manage a challenge to solve a design problem, simplify a process, meet a need. The Design Sprint leads to reflect on the following points: Does my challenge lead to an ultimate impact? Does it consider context and constraints? Does it allow for a variety of potential solutions? Compose and refine proposals to confront customers.

This module allows students to increase their employability once they graduate. Interview preparation, salary negotiation and integration into the professional environment