Master of Science Luxury and Fashion Marketing & Customer Experience

The objective is to acquire key skills in budget management and reporting. Emphasis will be placed on budgetary architecture, including the implementation of summary documents, project management control linked to budget management, and the creation and management of dashboards.

Enhance techniques for understanding and communicating in English within a broader context beyond business English. Students may be required to take the TOEIC depending on their campus of enrollment.

This seminar focuses on negotiation in both national and international contexts.

It will notably consider the cultural dimension and define its impact in international negotiation. National negotiation will focus on the sales process through role-playing.

This module aims to deepen learners’ skills in IT to meet business demands in budget tracking, project management, personnel management, and communication. It covers Excel, Word, PowerPoint, and teamwork tools. The goal is proficiency in office tools, quick error identification and correction, customization of existing tools, and creation of new tools.

This module enables learners to enhance their CV and professional demeanor through various activities such as business games, professional simulations, public speaking exercises, etc. It also includes practical and professional workshops (CV writing, professional social networks, coaching sessions, etc.) as well as industry conferences and master classes.

This module first aims to integrate the approach of corporate strategy: from analyzing customer needs and market structures to understanding competitors’ dynamics to identify opportunities and threats in the environment. It also aims to teach the creation of a Business Plan: from conceptualizing a quantified project for starting or developing a business.

This module enables you to master the design of a coherent, sustainable corporate strategy with a strong focus on
on the customer experience (“customer centric”). Luxury and fashion brands and retailers alike must be able to stand out from the crowd in order to enhance their image and reputation.

Knowledge of the history of luxury is essential for all managers wishing to work in the luxury sector, and this module is an opportunity to present the origins and history of luxury right up to the most recent successes.

This module enables learners to immerse themselves in real or fictitious business cases and to practice marketing strategy, operational marketing, communication planning and peer exchanges in order to progress.
as well as peer-to-peer exchanges to help them progress.

Applying SQL skills to analyze real-world datasets involves using complex queries, joins, and subqueries. Analyzing customer data and campaign results to enhance marketing strategies requires utilizing CRM and marketing automation tools for segmentation, targeting, and personalization.

The fundamentals of marketing apply to the wine and spirits sectors, and this seminar provides an opportunity to align theories with industry practices. Numerous practical applications are offered to advance in launching a product line or new product, proposing collaborations, and optimizing elements of phygital distribution.

These masterclasses provide an opportunity to bring in experts to discuss emerging or specialized topics within the wine and spirits sector.

To apply skills in creating, formatting, and manipulating data in Google Sheets using more advanced functions and formulas. Learn the principles of prompt engineering and how it influences AI responses.

While digital marketing and e-commerce have become widely adopted in the wine and spirits industry, maintaining a high level of excellence and delivering a memorable experience akin to physical retail remains crucial. How can this online experience be (re)created? What performance indicators should be integrated? Which tools and techniques should be adopted in CRM? What about social commerce? These questions will be addressed throughout this seminar.

Mastering the strategy and actions of both marketing and communication related to events is imperative. This module enables students to become true event project managers in a sustainable perspective.

Consumer behavior applied to the luxury and fashion sector enables us to better study a market, better define its target and therefore propose the most relevant strategy. The social, cultural and maturity characteristics of consumers are studied, as is consumer behavior at the point of sale or in a specific consumer context.

Managing a sales team in the luxury/fashion sector is a must for any future manager. This seminar covers the fundamentals of integrating and motivating employees, as well as the specificities of the luxury/fashion sector. Role-playing exercises provide an immersion as close as possible to reality.

This course will enable learners to understand the specifics of luxury consumer behavior and master the keys to a successful customer experience. This will enable them to analyze customer needs, create memorable experiences and improve the performance of luxury and fashion brands.

Mastery of key marketing and management tools and concepts applied to the wine and spirits sectors. Learners will be able to develop effective marketing strategies, manage teams, and drive brand performance.

This module will cover the skills needed to develop and launch innovative products in the wine and spirits sector. Ultimately, learners will understand market trends, create disruptive business models, and master digital marketing tools.

Empowering learners to understand the requirements of an applied research thesis. Formulating a research question, constructing a literature review, selecting study methodologies, and making recommendations.

The new communication channels: Internet (web 2.0 and 3.0, social media, email marketing, podcasting). Online reputation management and brand protection on the Internet. This module enables learners to develop an effective e-commerce strategy for wine and spirits brands.

This module will enable students to master the nuts and bolts of distribution and develop an optimal strategy for getting products to customers. Students will be able to choose the right distribution channels, manage relationships with intermediaries and define an effective retail policy.

Understanding the challenges by analyzing the fundamentals of marketing, communication, and public relations in the wine and spirits sector. Mastering tools through the implementation of digital techniques, press relations, and storytelling to build effective communication. Developing a comprehensive strategy by creating a strong image, managing reputation, and building lasting relationships with media and influencers.

In the luxury goods and fashion sectors, control of flows and purchasing is essential to guarantee product quality, traceability and sustainability. This module will provide you with the skills you need to manage your supply chain efficiently and responsibly, while respecting the specific requirements of your industry.

Developing a CRM & data-driven marketing approach to enhance customer satisfaction and generate tangible results.

This module will enable learners to gain a comprehensive understanding of the legal issues related to brand management in the wine and spirits sector.

From performance analysis to strategic vision, this module enables the management of company profitability, the development of long-term strategies, and making informed decisions to ensure sustainable growth in the luxury and fashion sectors.

Through a “red thread” project, students will be able to put into practice the skills acquired throughout the year. These are practical workshops applied to the luxury and fashion sector.

Attracting, retaining and developing talent is crucial to the success of a luxury brand. It’s all about cultivating a culture of inclusion and diversity, offering a stimulating career path and creating a positive, multicultural working environment.

Learners will be able to conduct complex and sensitive negotiations in the international wine and spirits context, while safeguarding the brand’s interests and image.

Inspiring meetings with professionals, in-depth exploration of luxury themes and an environment conducive to networking and personal development.

This module enables students to master the techniques and tools of visual merchandising to create unique and emotionally engaging shopping experiences. From design to layout to product presentation, students learn how to translate brand identity into a coherent, attractive visual universe.

The world of jewelry, from its origins to the latest trends. Learn more about materials, manufacturing techniques and the different types of jewelry. Learners develop their aesthetic sense to identify exceptional pieces and understand the challenges of this unique market.

This module immerses learners in the refined world of luxury cosmetics, exploring its many facets. Decipher market trends, marketing strategies and communication techniques specific to this demanding sector.