Master of Science Luxury and Fashion Marketing & Customer Experience

The objective is to acquire key skills in terms of budget management and reporting. Particular emphasis will be placed on the budget architecture, with the implementation of summary documents, project management control and its link with budget management, the execution and management of dashboards.

• Perfect comprehension and communication techniques in the English language in a professional context and applied to the sector.
• Learners may be required to take the TOEIC according to their host campus.

This seminar is focused on a negotiation in an international context. It will be necessary to take into account the cultural dimension and define its impact in an international negotiation. The negotiation is focused on the sales process through a role-playing game.

This module aims to deepen the skills of learners in IT to meet the demand of companies in terms of budget or commercial monitoring, project management, personnel management and communication with notably Excel, Word, Powerpoint and team work tools. It aims to be efficient with office tools, quickly identify and correct errors, customize existing tools or create your own tools.

This module allows learners to improve their CV and their posture through, in particular, simulations (business game, professional simulation, speaking, etc.); practical and professionalizing workshops (CV, professional social networks, coaching, etc.) as well as professional and master class conferences.

Ce module permet dans un premier temps d’intégrer la démarche de la stratégie d’entreprise : de l’analyse des besoins des clients, la structure des marchés à la dynamique des concurrents pour identifier les opportunités et les menaces de l’environnement. Il a également pour objectif d’apprendre la réalisation d’un Business Plan ou plan d’affaires : de la conception d’un projet chiffré de création ou de développement d’entreprise.

This module allows mastering the design of a coherent and sustainable business strategy with a strong emphasis on customer centric experience. Major luxury and fashion brands such as retailers must be able to stand out in order to improve their image and notoriety.

Knowledge of the history of luxury is essential for all managers wishing to work in the luxury sector, this module is an opportunity to present the origins and history of luxury up to the most recent successes.

This module allows learners to dive into real or fictitious business cases and to practice marketing strategy, operational marketing, communication plan as well as peer exchanges in order to progress.

• Apply SQL skills to analyze real-world datasets, using complex queries, joins and subqueries.
• Analyze customer data and campaign results to improve marketing strategies, using CRM and marketing automation tools for segmentation, targeting and personalization.

The fundamentals of marketing apply to the luxury and fashion sectors, so this seminar is an opportunity to put theories into perspective in relation to the practices of companies in the sector. Many applications are proposed in order to progress in the launch of a collection or a new product in luxury and fashion, in the proposal of a collaboration or even in the elements of an optimal phygital distribution.

These masterclasses are an opportunity to bring in experts on emerging or cutting-edge topics in the luxury and fashion sector.

• Apply skills to create, format and manipulate data in Google Sheets, using more complex functions and formulas.
• Learn the principles of prompt engineering and its impact on AI responses.
• Learn the principles of message engineering and their impact on AI responses.

If digital marketing and e-commerce are now widely adopted by luxury companies, it is nevertheless necessary to know how to maintain a high level of requirement and a “memorable” experience like the physical experience in a point of sale. How to (re)create this online experience? Which integrated performance indicators? Which tools and techniques adopted
on the CRM? What about social commerce? These questions will be addressed during this seminar.

Mastering the strategy and actions of both marketing and communication related to events is imperative. This module therefore allows learners to become real event project managers and in a sustainable perspective.

The consumer behavior applied to the luxury and fashion sector allows for better study of a market, better define its target and therefore propose the most relevant strategy. The social, cultural and maturity characteristics of consumers are studied as well as the study of consumer behavior at a point of sale or in a specific consumption context.

The management of a sales team in the luxury/fashion sector is essential for a future manager. This seminar brings the fundamentals of integration to the motivation of employees and the specificities specific to luxury/fashion. Role-playing games allow immersion closer to reality.

This course will allow learners to understand the specificities of luxury consumer behavior and master the keys to a successful customer experience. They will thus be able to analyze customer needs, create memorable experiences and improve the performance of luxury and fashion brands.

Mastery of key marketing and management tools and concepts applied to the luxury and fashion sector. Learners will be able to develop effective marketing strategies, manage teams and drive brand performance.

This module will address the skills needed to develop and launch innovative products in the luxury and fashion sector. Ultimately, learners will be able to understand market trends, create disruptive business models and master digital marketing tools.

• Allow learners to know the expectations of the applied research thesis.
• Formulate an issue, build a review of the literature, choose the methodology of the study, issue recommendations.

• The new communication levers: Internet (web 2.0 and 3.0, social networks, e-mailing, podcasting).
• E-reputation and brand protection on the Internet.
• This module allows learners to develop an effective e-commerce strategy for luxury and fashion brands.

This module will allow students to master the workings of distribution and develop an optimal strategy for routing products to customers. Students will be able to choose the relevant distribution channels, manage relationships with intermediaries and define an effective retail policy.

• Understand the issues by analyzing the fundamentals of marketing, communication, and press relations in the luxury and fashion sector.
• Mastering tools by implementing digital techniques, press relations and storytelling to build effective communication.
• Develop a global strategy by creating a strong image, managing reputation and forging lasting links with the media and influencers.

In the luxury or fashion sector, control over flows and purchases is essential to ensure product quality, traceability and sustainability. This module will provide the necessary skills to manage the supply chain in an efficient and responsible manner, while respecting the specific requirements of the business sectors.

Develop a data-driven CRM & Marketing approach to increase customer satisfaction and generate tangible results.

• Protection of inheritance and exclusivity through trademark law and intellectual property by combating counterfeiting and unfair competition.
• Develop a bold and creative marketing strategy while respecting the legal requirements specific to the luxury and fashion sector to ensure the sustainability of the brand and customer trust.

From performance analysis to strategic vision, this module allows you to manage the company’s profitability, build a long-term strategy and make the right decisions to ensure its sustainable growth in the luxury and fashion sector.

Through a red thread project, learners will be able to implement the skills acquired over the year. These are therefore practical workshops applied to the luxury and fashion sector.

Attracting, retaining and developing talents is crucial for the success of a luxury brand. It is about cultivating a culture of inclusion and diversity, offering a stimulating career path and creating a positive and multicultural work environment.

Learners will be able to conduct complex and sensitive negotiations in the international context of luxury or fashion, preserving interests and brand image.

Inspiring meetings with professionals, an in-depth exploration of luxury themes and an environment conducive to networking and personal development.

This module allows mastering the techniques and tools of visual merchandising to create unique and emotionally engaging shopping experiences. From design to implementation plan to product staging, learners learn to translate the brand identity into a coherent and attractive visual universe.

The world of jewelry, from its origins to its latest trends. Deepening knowledge about materials, manufacturing techniques and different types of jewelry. Learners develop their aesthetic sense to identify exceptional pieces and understand the challenges of this single market.

This module immerses learners in the refined universe of luxury cosmetics, exploring its multiple facets. Decipher market trends, marketing strategies and communication techniques specific to this demanding sector.

WRITTEN EXAMS
DEFENSE