Master of Science Management distance learning

The aim of this course is to provide company directors and managers with a clearer understanding of the components of a strategic and operational management system at Business Unit level. It covers the main theoretical concepts and their development in terms of tools and best practices. It is also based on a wealth of management and consulting experience.

This course provides a solid grounding in corporate strategy and business models. The aim of this course is to review the main concepts, methods and tools used in the analysis and formulation of corporate strategy. This course also aims to grasp the challenges of the reasoning brought to strategy by the notion of the business model. This concept goes beyond value chain analysis, incorporating elements not only of value co-production, but also of value capture.

This course presents all the tools, concepts and methods for analyzing the strategic approach adopted by companies, as well as the means for implementing strategic choices in the best possible conditions.

This course has been designed to question your managerial habits and give you the keys to integrating leadership into your posture and practices as a manager. The overall aim of this course is to enable you to develop your posture and practices as a manager-leader, and to behave in an acceptable/consistent manner in the situations addressed in the course. At the end of the course, you will have discovered the contribution of the leader’s posture to management. You’ll have a clear vision of the actions you need to take as a manager to get your team on board with operations and projects. Finally, you will be in a position to implement managerial tools.

Today, companies are looking to improve their processes for creating and developing new products/services, and to encourage innovation and rapid product renewal. To achieve this, project management has become an increasingly important part of corporate organization and operations. You will all be involved in or manage a project during your career, which is why this course aims to help you master the basic techniques of operational project management: evaluation, planning of deadlines and resources, cost control, project progress monitoring, target cost design, profitability management, risk management, etc.

New approaches to organizing and managing innovation, such as agile methods, Design Thinking, frugal innovation or Open Innovation, are spreading rapidly; knowing how to implement these approaches, lead innovation teams, etc. are among the skills in demand today. Training in project management and innovation is highly sought-after by companies; it’s a gateway to an exciting, fast-moving world, which is shaping the future of companies and our environment.

Digital transformation has become a major topic and a strategic issue, especially with COVID-19, for all organizations whatever their size, such as business, marketing, human resources, production processes, information systems, data, operational excellence, real estate transition…

The approach will be based on theory and will lead to practical application. At the end of this module, you’ll have a clear and accessible overview of the challenges of digital transformation in all sectors of society.

The course is divided into 5 episodes:

• Episode 1: Genesis of digital transformation: technological change is here and now
• Episode 2: The challenges of digital transformation: the need to adapt
  
• Episode 3: Managing digital transformation: towards a new organization
  
• Episode 4: Mechanics of disruption: innovation technologies
  
• Episode 5: Digital transformation: towards a world of flows and data

The aim of this course is to provide participants with a complete toolbox for successfully managing a digitization project.

“No project without a need”: The course also aims to provide participants with a number of skills in people and business management, from recruitment to career management, including employment law and HR data administration.

The course will enable you to explore the 3 pillars of a more responsible digital world:

• Green IT

• Digital accessibility

• Cybersecurity, the RGPD

It will help you develop a responsible methodology for analyzing, designing and developing information systems. It will help you to become players in a responsible digital environment, whether you are involved in the development of information systems in the future, by raising your awareness of these issues and helping you to discover best practices. It will also provide you with concrete tools (particularly for engineering students) to help you become more professional in these areas (tools, official standards, measurement indicators, audit criteria, good design and development practices, etc.).

Financial analysis is the first step in corporate finance, enabling us to understand situations and propose guidelines to management on various operational aspects. The second step is to apply the same principles, but in a forward-looking way, enabling the company to select the investments it can make, and then to look at the financing solutions that can be proposed to make this investment feasible. The aim of this course is therefore to present the fundamentals of corporate financial analysis and the principles of investment selection.

The explosion in the mass of available data is only increasing the demand for dashboards and data visualization geared to business and user experience. The management and use of this mass of data is becoming eminently complex. From an operational and innovative point of view, Data Intelligence will make it possible to delve into large masses of corporate data, analyzing them in a disruptive way to provide marketing decision support.
The aim of the Business Intelligence and Data-Driven Marketing module is to provide a culture of data analysis, to analyze and visualize relevant data using Tableau Software. Data has become the raw material of digital transformation. With a vast amount of data accessible in real time, Big Data enables Data Marketing Managers to explore new uses and new tools for decision marketing.
At the end of this course, you’ll be able to understand, apply and analyze the challenges of data-driven marketing and Business Intelligence, and put them into practice through a concrete business case and the use of an intelligent, user-friendly platform.

The module is an introduction to marketing, covering all the fundamentals of marketing. Divided into 8 parts, it combines theory and practice. The lessons are illustrated with videos, examples and practical exercises to help you put your knowledge into practice and master the fundamentals of marketing. It provides a solid foundation for taking specialized marketing courses.

Since the 70s and mass marketing designed to sell off the stocks of large corporations (renamed marketing 1.0), the last 50 years and especially the 2000s have seen the revolution of information technologies and the evolution of marketing practices into 2.0, 3.0 and even 4.0 according to marketing pope Philipp Kotler in a book published in 2018. Without going into the operational side of digital marketing techniques, but rather from a strategic point of view, we’ll see in this course how the digitalization of the world has impacted the marketing mix. For each element of the marketing mix, we’ll look at the changes and best practices brought about by new tools and consumer behavior, in particular the growing importance of putting the customer at the heart of your strategy.

Strategic intelligence is the systematic process of collecting, analyzing and disseminating relevant information to help organizations anticipate changes in their environment, make informed decisions and seize opportunities. The aim of this course is to provide an understanding of business intelligence and the issues involved, so as to implement reliable and effective strategic intelligence in a variety of professional contexts.

This course will enable you to develop a general understanding of the organization of the various markets and players that make up the field of Green Finance, and to acquire specific knowledge of the current challenges that Green Finance poses to each type of player. To this end, the course begins with a module defining a general framework for Green Finance. Modules are then devoted to each specific type of player: corporates, banks, asset managers and financial markets.
The course has been designed to be directly applicable to the different types of professional profiles that might be interested in training in Green Finance.

In this way, asset management professionals and business leaders will have the opportunity to understand the challenges that directly concern their sector of activity. They will also be able to develop a vision of the business sectors of other professional types, with whom they will have the opportunity to interact on this subject.

This course introduces the key processes involved in managing a project. Participants will learn how to: express and structure requirements using functional analysis, assess project feasibility, set up an appropriate organization to manage the project, use methods and tools to manage project resources, deadlines, risks and costs.

Knowing how to manage, research, evaluate and share information is one of the cross-functional competencies and strategic soft skills essential to all professionals in companies and organizations. This course enables students to acquire agile methods to facilitate understanding and decision-making in a complex and evolving world. The main focus is on methodologies for information research and monitoring via the web and documentary databases, the identification of relevant sources, and the quality criteria for information content, whether textual or multimedia. Information mapping and information dissemination within the company are also covered, with methodological advice, presentations of technical solutions and numerous practical examples.

Financial analysis is the first step in corporate finance, enabling us to understand situations and propose guidelines to management on various operational aspects. The second step is to apply the same principles, but in a forward-looking way, enabling the company to select the investments it can make, and then to look at the financing solutions that can be proposed to make this investment feasible. The aim of this course is therefore to present the fundamentals of corporate financial analysis and the principles of investment selection.

The aim of this course is to introduce you to and explain in detail the composition of the costs of the various functions performed by the company. You will learn how to explain the results obtained by calculating the costs of products and services, and compare them with the corresponding sales prices. This course will also address the notion of operating risk through cost structure.

Finally, the course will cover how to apply a differential pricing policy to optimize the result.

This course presents the objectives, targets, players and constraints of financial economic communication for listed companies in particular. It details the means used for financial communication and presents the means for measuring the effect of communication actions.

The aim of this course is to identify and analyze all digital contact points along the customer journey, in order to deploy a customer-specific omnichannel marketing strategy, with a “Mobile First” logic.

This course will enable you to select the right distribution format for your situation and context, plan its implementation, manage its development, monitor and animate the network and analyze its performance at every moment, using dashboards and indicators.

In this course, we take an inductive approach, using real-life examples and situations as a starting point to analyze the key issues and provide you with the tools you need for your trade marketing projects.

This course covers the key concepts and performance drivers of the customer journey. Over the past few decades, the customer journey has accelerated considerably, forming the basis of customer relations.Today, there are few companies that do not rethink their customer journeys. In addition to creating a fluid, coherent customer journey, brands have taken on board the fact that the customer experience – i.e. the perception felt by the customer throughout the relationship with the brand – is a major issue.We’ll look back at the origins of the customer journey and how it has evolved. We’ll then look at the essential steps involved in creating a customer journey. Finally, we’ll analyze the levers that can be used to improve the customer experience.

This course introduces the marketing approach, explains the different tools of strategic and operational marketing, and finally gives the keys to a marketing approach that creates value for the customer.

This course presents the key and fundamental processes for managing and leading a project. Participants will learn how to :

• Express and structure requirements using functional analysis,

• Assessing project feasibility

• Set up a suitable organization to manage the project

• Use methods and tools to manage project resources, deadlines, risks and costs

This course covers the key concepts and performance drivers of change management. Change can take many forms, from the minor transformation of a department to the in-depth reorganization of a company.

Change is defined here as a break with a known state of affairs in favor of a promised future. The future is itself defined as improvement, progress. In recent decades, the pace of technological, political and economic change has accelerated considerably. Companies must seek stability and continuity in an environment of perpetual change. Under the impact of globalization and the digital revolution, companies have seen their business model profoundly challenged. First of all, drawing on the findings of leading management science researchers, we will define :

• The main stages of a change management project and the tools needed to implement corporate strategies in their human and organizational dimensions.

• We’ll be looking at the tools needed to identify the impact of implementing a strategic vision, and the resources and practices needed to support and manage change.

• Finally, we will analyze the various forms of resistance to change and the solutions for overcoming them.

The overall objectives of the course are to enable participants to:

• Understand the conditions that have enabled the concept of sustainable development (SD) to spread rapidly to the macro and micro economic scales, as well as its origins.

• Master the different ways in which SD is applied to companies, and more broadly to all organizations, notably through the notion of Corporate Social Responsibility (CSR).

• Analyze why SD can be interpreted as an economic race undertaken through eco-innovation or, more recently, responsible innovation.

• Be aware of the major contemporary challenges of sustainable development (including climate change, the degradation of terrestrial, aquatic and marine ecosystems, polluting emissions and toxic waste, and growing inequalities in access to environmental services), and the new economic models that result (circular economy, economy of functionality, “decarbonization”, solidarity economy, etc.).

• Find your way around the major national, European and international regulatory frameworks for SD and CSR, as well as the methods and tools for forecasting and evaluation.

• Understand SD and CSR management methods, including the use of indicator systems, reporting obligations and methods of consultation with stakeholders in and around the company.

After an introduction that invites you to reflect on the role of conflict in an organization, and in particular on how it can be constructive for a team, this module will help you to identify the psychological mechanisms at play in this type of situation, and to get out of what we call Karpman’s “dramatic triangle”.

After exploring the mechanisms that can prevent you from effectively managing a conflict situation, you’ll learn what it means to be assertive and why it’s an excellent way of managing your emotions and those of others. You’ll be given a step-by-step guide to the DESC method, which will enable you to express your point of view constructively in a difficult situation where the other person is the cause of the problem. This method is based on the principles of non-violent communication, which you will also discover in the module on interpersonal communication. You’ll find that these principles will help you to express your thoughts, feelings and needs in a difficult conversation based on the DESC method.