Introduction – Tourism, leisure & gastronomy major
Grande Ecole Program – Tourism, leisures & gastronomy major
The “Tourism, Leisures & gastronomy” major is available in the 3rd and final year of the INSEEC Grande Ecole program.
Thanks to this program, you will learn effective marketing for the rich and varied sector of tourism, sports, cultural leisure and gastronomy.
Paris
- Major unavailable
Bordeaux
- Major unavailable
Lyon
- Major available in full-time study and work-study formats
- In English only
Introduction – Tourism, leisure & gastronomy major
Specialty courses
- Marketing innovation in tourism
- Demand and Revenue Management
- Service marketing and excellence strategy in tourism
- Gastronomy, culinary arts and luxury hospitality
- Digital tourism
- Consumer behavior and tourism trends
- Event management
Common core courses
- Open Innovation Challenge
- Research Methodology Seminar
- Advanced Management
- Business Ethics & Corporate Social Responsibility
- Grand Oral Exam Preparation
- Crisis Management Night
“Certification is earned by completing all skills blocks in their entirety.”
What are the skills developed through this course?
- Marketing skills for tourism, sports, cultural leisure and gastronomy
- Understanding of the economic potential of this innovation-oriented sector
- Ability to identify transformative opportunities for more responsible and sustainable tourism
Discover the jobs after a Grande Ecole Program – Tourism, leisures & gastronomy
The careers possible after a Grande Ecole Program – Tourism, leisures & gastronomy major
- Project Manager
- Product Manager
- Sales Manager
- Event Manager
- Communications Manager
- and many other possibilities…
Come and meet the INSEEC Family!
