Presentation – Luxury Brand Management Major
Grande Ecole Program – Luxury Brand Management Major
The “Luxury Brand Management” major is available in the 3rd and final year of the INSEEC Grande Ecole program.
Thanks to this program, you will master the codes, the stakes and the specificities of the luxury industry, which are essential to enter this demanding sector and perform well.
Paris
- Open major in classical only
- In English only
Bordeaux
- Unopened major
Lyon
- Unopened major
Discover the courses – Luxury Brand Management major
Grande Ecole Program – Luxury Brand Management Major
Specialty courses
- Origins and history of luxury
- Luxury brand management
- CSR applied to the luxury sector
- Consumer behavior and customer experience
- Communication and new media
- Art & Luxury
- Luxury brand distribution
Common core courses
- Open Innovation Challenge
- Research Methodology Seminar
- Advanced management
- Business Ethics & Corporate Social Responsibility
- Preparation for the Grand Oral
- Night of Crisis Management
The certification is obtained by capitalizing on all the blocks of skills.
What are the skills developed through this course?
- To know the origins and development of luxury
- Understanding of international retailing and its specificities by channel
- The communication of luxury and its new media
- Customer experience in the luxury sector
- To deepen the question of the social approach in the luxury sector
Discover the careers after a Grande Ecole Program – Luxury Brand Management
Careers after a Grande Ecole Program – Luxury Brand Management Major
- Brand Manager
- Product and Sales Manager
- Merchandising Manager
- Director of Communications
- Social Responsibility Coordinator
- and many other possibilities…
Come and meet the INSEEC Family!
