Presentation – Luxury Brand Management Major
Master in Management – Luxury Brand Management Major
The “Luxury Brand Management” major is available in the 3rd and final year of the INSEEC Grande Ecole program.
Thanks to this program, you will master the codes, stakes and specificities of the luxury industry, which are essential to enter this demanding sector and perform well.
Paris
- Major available in full-time study format only
- In English only
Bordeaux
- Major unavailable
Lyon
- Major unavailable
Discover the courses – Luxury Brand Management major
Master in Management – Luxury Brand Management Major
Specialty courses
- Origins and history of luxury
- Luxury brand management
- CSR applied to the luxury sector
- Consumer behavior and customer experience
- Communication and new media
- Art & Luxury
- Luxury brand distribution
Common core courses
- Open Innovation Challenge
- Research Methodology Seminar
- Advanced management
- Business Ethics & Corporate Social Responsibility
- Grand Oral Exam Preparation
- Crisis Management Night
Certification is earned by completing all skills blocks in their entirety.
What are the skills developed through this course?
- To know the origins and development of luxury
- Understanding of international retailing and its specificities by channel
- The communication of luxury and its new media
- Customer experience in the luxury sector
- To deepen the question of the social approach in the luxury sector
Discover the careers possible after a Master in Management – Luxury Brand Management
Careers after a Master in Management – Luxury Brand Management Major
- Brand Manager
- Product and Sales Manager
- Merchandising Manager
- Director of Communications
- Social Responsibility Coordinator
- and many other possibilities…
Come and meet the INSEEC Family!
