BBA - International Business & Innovation Major

BBA – International Business & Innovation Major

Type of program

BBA

Admission level

Highschool or Post Highschool to 3rd year undergraduate

Back to school

September

Rhythm

Initial training, Apprenticeship

Campus

Lyon, Bordeaux

Language

French / English

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Presentation of the sector

International Business and Innovation

In order to succeed in today’s global economy, companies rely on the talents of young people who understand how to navigate in a complex and often unpredictable global environment to be able to succeed domestically and conquer new markets abroad. The International Business and Innovation major prepares BBA INSEEC students by training them to operate in foreign markets in a variety of business areas including management, Human Resources, supply chain and finance. Graduates of the program gain the necessary diverse hard and soft skills which are necessary to succeed and flourish in France and abroad.

Students of all majors have the opportunity to work on a consulting project throughout the semester and present their recommendations to company executives.

Presentation – International Business & Innovation Major

BBA – International Business & Innovation Major

The “International Business & Innovation” major is available in the 4th and final year of the INSEEC BBA program.

The aim of this major is to train professionals capable of initiating, carrying out and leading innovation and transformation projects in complex environments, i.e. multi-actor, transdisciplinary projects with a multicultural dimension and high stakes.

Thanks to its interactive and dynamic “Learning By Doing” teaching method, this major develops in our students the ability to engage meaningfully and effectively in innovative projects or business creation.

Our international approach (50 or 100% of courses in English) allows you to acquire all the skills for an international career

Discover the career path of our graduates

What are the objectives of the training?

Understand the mindset and build an innovation strategy
Develop creative abilities and innovative initiatives
Understand the transversality of technological transformation processes
Strengthen project management skills
Recognize opportunities and analyze the feasibility of an entrepreneurial project;
Know how to put forward proposals in value creation
Master the strategic, organizational and managerial consequences of innovation and technology.

Discover the testimony of maxime – innovation manager – française des jeux

Discover the courses – International Business & Innovation Major

BBA INSEEC 4th year – International Business & Innovation Major

Specialty courses

International Business Development
Innovation Management Tools
International Purchasing and Supply Chain Management
International Human Resources Management
International Market Selection Models and Approaches
Business Model Innovation
Change Management
Financial Risk Management

Common core courses

Research Methodology
Corporate Strategy
TOEIC preparation

The courses presented below are given as examples. The content of the courses is adapted each year to reflect market developments and is updated before the beginning of each school year.