Presentation of the sector
Global Marketing & Brand Management
In today’s competitive and complex business environment, marketing is an essential tool for companies to promote their products and services and distinguish themselves from their competitors. Transnational companies rely on talented marketing and brand professionals to market their products around the globe. The Global Marketing and Brand Management major prepares BBA INSEEC students to first understand and then apply marketing techniques that will help their businesses thrive. The program provides an overview of the latest and most innovative approaches in marketing and brand management as well as essential technical knowledge including market research, piloting a marketing budget and retail and distribution across diverse sectors and industries including cosmetics, luxury and the food industry.
Students of all majors have the opportunity to work on a consulting project throughout the semester and present their recommendations to company executives.
Presentation – Global Marketing & Brand Management Major
BBA – Global Marketing & Brand Management Major
The “Global Marketing & Brand Management” major is available in the 4th and final year of the INSEEC BBA program.
Thanks to this program, you will be able to identify the growth levers to build strong brands, imagine rewarding and sustainable experiential strategies, and develop action plans to be directly operational in all sectors
Our international approach (100% of courses in English) allows you to acquire all the skills for a career in international marketing
What are the objectives of the training?
- Reconnecting marketing intelligence to current changes in society (societal, digital, ethical and consumer transformations)
- Be a driving force for reflection and action in brand strategy and in the management of the brand experience
- Detect opportunities and risks for strategic development on a national and international level
- Establish annual marketing and sales plans in line with the company’s strategy
- To ensure a monitoring function on a French or foreign market
- Establish activity forecasts
- Organize and manage the implementation of marketing and sales plans
- Control and analyze results
Discover the courses – Global Marketing & Brand Management Major
BBA INSEEC 4th year – Global Marketing & Brand Management Major
Specialty courses
- Market Reasearch
- Brand Management
- Packaging Design
- Corporate Communication
- International Retail and Distribution
- Budget Management
- Developing and Lauching Products Across Sectors
- Digital Communication and Advertising
Common core courses
- Research Methodology
- Corporate Strategy
- TOEIC preparation
The courses presented below are given as examples. The content of the courses is adapted each year to reflect market developments and is updated before the beginning of each school year.
Discover the careers after a BBA – Global Marketing & Brand Management Major
Careers after a BBA – International Finance Major
- Marketing Director
- Product Manager
- Operational Marketing Manager
- Merchandising Manager
- Visual Merchandiser
- Marketing Manager
- Medi planner
- and many other possibilities…
Discover profiles of BBA INSEEC graduates – Global Marketing & Brand Management Major
Boris AUDRAIN – Senior Fashion Marketing Analyst at Richemont
Mathilde NOBLE – Senior Project Manager at SPOTIFY
Laura TURPIN-DIEUMEGARD – Global Enablement Lead at META ex FACEBOOK Group
Myrim MEKNACI – Associate Brand Marketing Manager at Electronic Arts (EA)
Nathan LEROUX – Media & Data Manager at Danone
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