BBA - Digital Marketing & Data Management Major

BBA – Digital Marketing & Data Management Major

Type of program

BBA

Admission level

Highschool or Post Highschool to 3rd year undergraduate

Back to school

Septembre

Rhythm

Initial training

Campus

Lyon, Bordeaux

Language

French / English

Home » Programmes et Formations » BBA – Digital Marketing & Data Management Major

Presentation of the major

Digital Marketing & Data Management

In today’s data driven economy, understanding, analyzing and utilizing data to inform marketing decisions is essential for companies to succeed. The Digital Marketing and Data Management major offers BBA INSEEC students the opportunity to acquire the technical know-how to conduct effective digital marketing and communications campaigns and to utilise data to harness the potential of their companies.

Students of all majors have the opportunity to work on a consultancy project throughout the semester and present their recommendations to company executives.

Presentation – Digital Marketing & Data Management Major

BBA – Digital Marketing & Data Management Major

The “Digital Marketing & Data Management” major is available in the 4th and final year of the INSEEC BBA program.

This major prepares professionals who will evolve in a digital ecosystem where the functions require a strong ability to adapt. The pedagogy of this program, which includes an e-business component, combines strategy, technique, design, digital marketing and data management.

Our international approach (50% of courses in English) allows you to acquire all the skills for an international career

Discover the career path of our graduates

Office of a BBA INSEEC student in Digital Marketing internship

What are the objectives of the training?

Understand the business environment in general and the web in particular to contribute to the implementation of the digital strategy
Master the fundamental elements of creating and implementing a digital marketing strategy
Successfully distinguish between the various digital marketing communication channels and understand their advantages and disadvantages
Understand the principles of conversation and community management

Discover lucas’ testimony – agency branding – google

Discover the courses – Digital Marketing & Data Management Major

BBA INSEEC 4th year – Digital Marketing & Data Management Major

Specialty courses

Marketing Content & E-Reputation
Search Engine Optimization
UX Dseign
Data mining and data analytics
Social media strategy
Data proection and compliance
Agile method – SCRUM
DTP

Common core courses

Research Methodology
Corporate Strategy
TOEIC preparation

The courses presented below are given as examples. The content of the courses is adapted each year to reflect market developments and is updated before the beginning of each school year.