Bachelor’s Degree in Sports Business – Sports Studies Commercial Activities in Sport Business – Sport Studies
Title RNCP n°36294
It seemed important to us to support sportsmen and women towards bi-qualification – it is necessary to prepare the reconversion well… which will last even longer than the sports careers!
Loic Varnet
Director of Chambéry Cyclisme Formation
Bachelor’s Degree in Sports Business – Sports Studies: combining sport, studies and professionalization
“We realised that the benefit is in fact wider: organising your time differently from your sport or meeting other people than those you practice with inevitably leads to more involvement in your sport – it’s an undeniable source of progress!
But that’s not all: to achieve high-level sporting performance over time involves understanding and mastering a set of complex factors – we all have something to gain from cultural and intellectual enrichment, including athletes, and the enrichment provided by formal education inevitably facilitates the understanding of one’s own sporting discipline.
The bi-qualification then takes on its full meaning: one course enriches the other and vice versa; this is the virtuous path towards which all educators are aiming! INSEEC Sport has understood this for a long time by providing a response adapted to the expectations of our athletes and we are delighted every day!
Loic Varnet, director of Chambéry Cyclisme Formation.
A diploma course in 1, 2 or 3 years to specialise in sport
Holders of a BAC can apply for the first year of the Bachelor’s degree programme, holders of a BAC+1 for the second year and those with a BAC+2 for the third year.
The objective of this professionalisation pathway is to propose a reorganization of the days and the annual calendar to allow our sports students to optimise their sports sports performances and the pursuit of their studies in class.
This professionalisation pathway allows hopefuls or elites of French sport, able-bodied and non-able-bodied, to succeed in the triple challenge: sport, studies, professionalisation.
All our final-year courses are specialized and professional; they allow students to be immediately operational in companies at the end of their course.
What courses are offered in the Bachelor’s Degree in Sports Business – Sports Studies?
The content of the courses is adapted each year to reflect market developments and is updated before the start of each new school year.
THE FIRST-YEAR COURSES
- Point of sale and distribution
- Introduction to management
- General culture & news
- Community life
- Voltaire Project
- Accounting and financial management
- Entrepreneurship
- Introduction to corporate communication
- Marketing fundamentals
- Word/Powerpoint Pack Office
- Business English
- Excel (statistics)
- Back-to-school seminar
- Challenge – Prospecting and sales techniques
- Introduction to Law
- Business skills 1
- Market research
- Customer Relationship Management
- Pack-office
- Pitch/speaking
- Soft-skills and personalities
- Internship defense
- Sales Challenge-Competition
THE SECOND-YEAR COURSES
- Commercial action plan
- Professionalization
- Project management
- Labour law
- Managerial challenge
- Community life
- Deciphering the economic news
- Financial analysis
- Marketing mix
- Fundamentals of communication
- Business Excel
- Business English
- Introduction to adobe
- Back-to-school seminar
- Management of sales teams
- International business
- Business skillsMarketing
- Strategic marketing
- Communication & media planning
- Operational communication
- Social selling
- Soft-skills-Personal branding
- Business Strategy Challenge
- Production of multimedia content
- Internship report
THE THIRD-YEAR COURSES
- Corporate strategy
- Employment contract and negotiation
- Strategic marketing
- Improvement in office automation
- Learning 7
- CRM&Loyalty
- Business English
- Sports Marketing
- Negotiation techniques
- Personal Branding
- Management of sales teams
- Communication and digital strategy
- Business plan
- Human Resources Management
- Commercial action plan
- Communication plan
An adjusted academic calendar
This Bachelor’s degree is open to high-level sportsmen and women and to students opting for the ski studies course. The calendars are adapted and personalised. Classes will be held in the morning, except on Wednesdays when they will be held all day.
For any additional information concerning the “Sport Etudes” programme, please contact the Chambéry campus.
What are the job prospects after earning a Bachelor’s Degree in Sports Business – Sports Studies?
- Marketing and Communication Officer
- Product Manager
- Customer advisor
- Area Manager
- Business developer
- Marketing and Sales Developer
- Key account sales representative
- Sales Manager
What are the professional skills developed with the Bachelor’s degree in Sports Business – Sports Studies?
The objectives in terms of skills are to be able to:
- Block 1 – Participate in the definition of the company’s or organization’s business strategy
- Block 2 – Design and implement a business development plan
- Block 3 – Define and manage the budgetary elements of business development
- Block 4 – Lead and develop the activity of the sales team
- Block 5 – Professionalization – Designing and implementing commercial actions in the sports sector
This programme delivers the certification ” Responsable d’Activités Commerciales ” n°36294 registered in the RNCP.
This certification is accessible by VAE.
The validation of the certification is obtained by acquiring four skills modules common to all the courses as well as a professionalisation module according to the course of the candidate.
What are the teaching methods of the INSEEC Bachelor?
Teaching methods
- Lectures and interactive courses
- Role-playing exercises through collective or individual case studies carried out by the students
- Conferences, seminars and educational visits
Evaluation methods
The three years of the programme alternate between concept acquisition and practical application.
Each semester is validated by the award of 30 ECTS credits. Progression through the Bachelor’s programme is achieved by validating the semesters one after the other, i.e. 180 ECTS credits acquired at the end of the 3-year programme. The evaluation of the students’ knowledge acquisition is done through continuous assessment followed by mid-term and final evaluations at the end of each semester.
- Individual or group case studies
- Individual and group oral presentations
- Individual and group files
Methods and tools
- The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.
What are the tuition fees for the INSEEC Bachelor programme?
- Admission to the third year of the Bachelor’s degree: €6,300.
The published fees are valid for the year 2022-2023.
What financial aid is available to do the INSEEC Bachelor in Sport?
INSEEC offers several financial aid schemes:
- The alternating rhythm, in internship or work-study contract
- The right to training via the CPF
- Offers from our banking partners
The INSEEC Bachelor welcomes people with disabilities
INSEEC, one of the schools of the OMNES Education group, makes every effort to be inclusive and open to all people, regardless of their background or situation.
Our goal is that no student with a disability should be hindered in his or her desire to pursue an education and a professional careers.
Support is therefore provided to facilitate access to the premises and to offer personalised advice and adapted facilities throughout their school careers.
Accessibility: all our premises comply with accessibility requirements.
The disability advisor, present on each campus, is the main contact person who will help set up a personalised support system for the student.
He/she acts as a link between students with disabilities and the various entities that make up the school. He/she accompanies them throughout their training.
Contacts: a disability advisor is present on each INSEEC campus. You can find their contact details on the contact page of each city.
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Key figures of the Sport Studies training
81%
Overall satisfaction rate with the course – 2019 graduating year
100%
100% Success rate -2019 graduating year
84%
Employability rate – 2019 graduating year