Business is one of the 10 specializations at INSEEC.
All companies, regardless of their field of activity, need salespeople to sell their products and grow.
Find the most frequently encountered jobs:
Business Developer
The business developer helps his company to expand its influence and acquire new markets.
What are the missions of a business developer?
It will identify the new areas it needs to develop and the means to achieve them. He will, for example, look for new products to distribute, propose new marketing strategies or new markets.
Once identified, these new objectives will be the subject of a business plan that the business developer will submit to his teams and whose progress he will follow.
What are the skills of a business developer?
Fluency in English is essential and knowledge of one or more other foreign languages is desirable.
Category Manager
The category manager is responsible for developing the turnover and profitability of one or more product ranges. He defines the assortments, ensures their visibility and coordinates their implementation in the store.
What are the missions of a category manager?
Management and monitoring of the performance of the product offer (budget, reporting).
What are the skills of a category manager?
Excellent knowledge of the product line (or universe).
Knowledge of computer tools such as spreadsheets (Excel) or databases.
Ability to manage a project with various stakeholders.
Ability to visualise and realise the presentation and enhancement of assortments.
Brand Manager
The brand manager implements the image strategy of a brand to make it strong and visible.
What are the missions of a brand manager?
The brand manager’s mission is also and above all to coordinate all the development departments of a product and to guarantee the consistency of the brand.
He works with influencers and monitors the brand’s social networks.
What are the skills of a brand manager?
The brand manager must be at ease with relationships and have a critical and artistic sense.
Product Manager
The product manager follows the production and marketing of a product from A to Z. .
What are the missions of a product manager?
He/she establishes a marketing budget for the product and then fully supervises the design of the product, ensuring that the instructions given on its design are respected.
Finally, he validates and implements the communication campaigns and selects the distribution networks.
What are the skills of a product manager?
Store Manager
The store manager contributes to the definition of the store’s strategy. He is responsible for developing the store’s economic performance in collaboration with his teams. He coordinates the commercial animation and supervises the operation.
What are the missions of a store manager?
It coordinates the commercial offer through a commercial animation policy and an innovative service policy.
He/she elaborates and analyzes the commercial results and develops the performance of his/her store.
He/she manages the teams, establishes the recruitment in collaboration with the HRD and is responsible for the respect of the labour law.
What are the skills of a store manager?
He has knowledge in management and human resources.
He knows how to manage projects, takes initiatives and is very rigorous.
He has excellent interpersonal skills and knows how to federate his teams.
Regional Director
The Regional Manager implements and coordinates the company’s or brand’s sales policy and contributes to the development of the business and economic performance. He/she supervises the management teams of the stores in his/her geographical area.
What are the missions of a Regional Director?
He/she is responsible for monitoring commercial operations and developing performance through the analysis of profitability indicators.
He/she manages the teams present in the points of sale, monitors the implementation of objectives and supports the sales teams
What are the competencies of a Regional Director?
He/she has strong analytical and synthesis skills and knows how to develop and implement commercial action plans.
He has the ability to manage and coach company executives. He has leadership skills and a taste for communication.
Key Account Manager
The Key Account Manager’s mission is to manage the portfolio of the most important customers of his company.
What are the missions of a Key Account Manager?
The Key Account Manager will produce a specific sales strategy for each account under his responsibility and manage the sales budget.
He establishes a relationship of trust with his client to whom he sells his services.
What are the skills of a Key Account Manager?
Fluency in English is essential and knowledge of one or more other foreign languages is desirable.
Administrative Sales Manager
Under the authority of the financial director, the sales administration manager is in charge of the administrative part throughout the sales management process.
What are the tasks of an Administrative Sales Manager?
First, it controls the processing of orders. To do this, he makes sure that the products are available and that their price corresponds to the current rate (promotion applied for example). Consequently, he manages stocks and delivery schedules and ensures that delivery deadlines are met.
His second mission concerns customer care, on which the company’s image depends. He must therefore manage complaints, answer customers’ questions and settle non-payment problems.
Secondly, it has a business management and forecasting task to collect data, derive results and analyse them. Using statistics, he can establish a budget and anticipate sales.
Finally, the Sales Manager acts as an intermediary between the various departments and oversees their communication.
What are the skills of a Sales Administrative Manager?
The sales administration manager must have excellent interpersonal skills to manage direct contacts with customers. He has negotiating skills and works with rigour and reliability.
Knowledge of finance and accounting, as well as management software and computer tools will enable him/her to carry out his/her missions successfully. Finally, he speaks English perfectly.
Quality manager
Also known as a quality manager, he monitors the entire production chain to ensure that the final product is free of defects. He is the guarantor of quality and therefore of the company’s image, whatever its field of activity.
What are the missions of a Quality Manager?
He establishes a quality strategy and a quality communication strategy and is responsible for implementing them. In the manufacturing process, he makes sure that the standards are respected by ensuring the hygiene of the premises.
It carries out internal audits and reports on them. If an error or problem is identified, it is resolved and recommendations are made to achieve their improvement goals.
It is drafting a quality guide for employees to raise their awareness on this subject. Finally, it is working to obtain official certifications, such as ISO.
What are the skills of a Quality Manager?
He has some knowledge of law. He/she must have knowledge related to the company’s field of activity (biology, chemistry, marketing, etc.) and be fluent in English.
Customer Service Manager
The customer service manager manages the customer relationship of a company, usually on the Internet.
What are the missions of a Customer Service Manager?
It defines the strategy for using visitor and/or customer data.
It builds and implements E-CRM solutions to offer products adapted to the visitor’s profile.
A customer service manager must monitor the results of his operations to make them more and more efficient.
What are the skills of a Customer Service Manager?
Marketing and IT skills are essential for a customer service manager. You should also be familiar with key performance indicators and statistical concepts. The position requires good analytical and synthesis skills.
The customer service manager must be responsive and know how to meet users’ expectations. Creative, a force of proposal, he must also know how to anticipate and be very reactive because, on the Web, the modes and the techniques evolve very quickly.
Fluency in English is essential and knowledge of one or more other foreign languages is desirable.
Development Manager
The development manager prepares the establishment of future stores, the extension or the relocation of existing stores, according to the commercial strategy of the brand or the group.
What are the missions of a Development Manager?
He programs acquisitions and expansions, carries out preliminary market studies and conducts commercial negotiations.
He designs and coordinates the development of new sites and handles internal and legal authorizations.
He/she ensures that the project is followed up within the given deadlines and budgets.
What are the skills of a Development Manager?
Finally, he or she must be fluent in English if the market is international.