Master of Science Business Development & Business Engineering

Perfect comprehension and communication techniques in English in a broader context than the field of commercial English. Learners may be required to take the TOEIC depending on the host campus.

This module aims to deepen the skills of learners in computer science to meet the demand of companies for budget or commercial monitoring, project management, personnel management and communication: Excel, Word, Powerpoint, team tools, business software. It aims to be efficient on office tools, quickly identify and correct errors, customize existing tools or create your own tools.

The aim is to acquire the key skills in terms of budget management and reporting. Particular emphasis will be placed on the budget architecture, with the implementation of summary documents, project management control and its link with budget management, implementation and steering of dashboards.

The Professional Experience Report makes it possible to value the experience and know-how acquired during the internship, by presenting the practical aspects and the processes implemented.

This module allows learners to improve their CV and posture through situations (business game, professional simulation, speaking, etc.); practical and professional workshops (CV, professional social networks, coaching, etc.) as well as business and master class conferences.

A precise methodology for analyzing customer needs, market structure and competitor dynamics to identify environmental opportunities and threats is presented.

Ce séminaire est centré sur une négociation dans un contexte national et international. Il faudra notamment prendre en compte la dimension culturelle et définir son impact dans une négociation internationale. La négociation nationale sera centrée sur le processus de vente au moyen de jeu de rôle.

The goal is to establish an optimal structure for the sales team, proactively monitor and monitor performance, assess performance and drive sales motivation, and ultimately optimize results through effective sales force management.

Presentation of the legal framework governing commercial transactions; categorisation of contracts; practical study of training (consent, capacity and purpose of the contract) and contractual performance; specific aspects and essential clauses of the sales contract; elaboration of the general conditions of sale; principles of responsibility. Exploration of the main conventions of business law.
Understanding of the fundamental elements of contract and company law. Analysis of the impact of business taxation on management decisions.

This module aims to explore in an integrated way the different aspects of CRM, emphasizing its strategic importance for businesses and providing learners with the skills to design and implement successful CRM initiatives.

Master market analysis tools (demand, competition, products, environment). Understand consumer behavior (qualitative and quantitative studies, introduction to panels), as well as the main factors influencing the purchase. Approach to the marketing and sales resources put in place to achieve the business objectives set by the company. Analysis of the complexity of the company and study of its environment.

This module provides skills related to modern methods of design, monitoring, selection, evaluation methodology and project budgeting. Learners will be able to effectively use all the tools, techniques and methods that make up project management.

The implementation of the company’s major strategic theories is addressed through strategic case studies, consulting and organization in business, the development of the need to organize, plan and implement the strategy to contribute to the smooth running of the company. Determination of the scope of the act of purchase related to the activity of companies, the role of suppliers in the purchasing process, the negotiation of prices and deadlines as well as the management of transport and storage.

The objective of this module is to understand the specificities of B2B marketing in the context of companies to analyze marketing strategies and tactics adapted to transactions between companies to explore effective communication tools and channels for target companies and finally acquire the necessary skills to develop relevant and effective B2B marketing plans.

Understand digital channels to sell a product or promote a brand to consumers. Develop the use of the Internet and connected objects. Use of CRM (Customer Relationship Management). Know business strategies to manage relationships with customers and prospects.

Provides a global vision of how to stand out from its market and enable productivity improvement, reduce costs, establish partnerships, foster the creative spirit of teams, focus continuous improvement. Allow an approach of marketing and commercial means to be put in place to achieve the business objectives set by the company.

Exploration of strategies to convert the prospect into a customer, succeed in a sale, qualify, prepare and carry out his appointment, maintain a lasting relationship with his client through a BtoB and BtoC approach.

Set up specific marketing offers, individualize and customize the offer offered to the customer. Take into account the need to adapt to new consumer behaviours by integrating a digital strategy.

The acquisition of prospects or customers via digital is now essential. This module addresses good practices to develop the company at the digital level.

Understand the challenges of the strategic approach to ensure the sustainability of the company in a risky and constantly changing environment. Analyze the identity, organization, resources of the company in order to position it in the path of sustainable development. Make a diagnosis of the business environment knowing how to appreciate its ability to face the competition and adapt to the evolutions of the business world. Define and implement competitive advantages.

Audit business strategy to make relevant decisions. Establish a marketing and sales plan by leveraging the company’s competitive advantages. Understand the particularities and strategic importance of international marketing. Discover the specificities of the international environment Europe, America, Asia/ China. Develop a marketing plan. Build strategies of market penetration.

Learn how to choose a multichannel, cross-channel and omni-channel distribution strategy. Set up a cross-channel strategy and create a complementary and interactive strategy between the different channels to address a unique and identical discourse to the customer.  Set up specific marketing offers, individualize and customize the offer offered to the customer.  Take into account the need to adapt to new consumer behaviours by integrating a digital strategy. 

Learn how to choose a multichannel, cross-channel and omni-channel distribution strategy. Set up a cross-channel strategy and create a complementary and interactive strategy between the different channels to address a unique and identical discourse to the customer.  Set up specific marketing offers, individualize and customize the offer offered to the customer.  Take into account the need to adapt to new consumer behaviours by integrating a digital strategy. 

Strategies, techniques and tools of direct marketing, POS, price reductions, Call Centers, sampling, contests, implementation of a promotional campaign. The key factors of a direct marketing operation. Consumer loyalty and new strategies digital tools.

Set up a customer-oriented organization. Implement CRM tools. Establish a business action plan. Select and respond to a tender. Build a negotiation strategy.

Apply SQL skills to analyze real-world datasets, using complex queries, joins, and subqueries. Analyze customer data and campaign results to improve marketing strategies, using CRM and marketing automation tools for segmentation, targeting and personalization.

Develop a customer-centric business approach; understand the psychological drivers of the purchase decision and the behaviors of the actors in the purchase cycle. Understand key account development techniques through the use of tools, role plays and simulations.

Multidisciplinary and multicultural team management is a challenge and requires specific skills. This module allows to integrate the best practices and to avoid the odd.

Establish an effective sales force organization. Measure and drive results. Evaluate and motivate the sales force.

Master the techniques of approach and preparation for trading with major accounts. Collect and analyze customer information to get to know it better. Build a key account relationship network. Identify stakeholders in the decision-making process.

The business game is carried out using a management simulator. Groups of learners are responsible for running a business in real time. All major business functions are discussed. Decisions are made to maximize the profitability of the company.

This module aims to deepen the skills of learners in computer science to meet the demand of companies for budget or commercial monitoring, project management, personnel management and communication: Excel, Word, Powerpoint, team tools, business software. It aims to be efficient on office tools, identify and correct errors quickly.

The objective of this course is to identify and analyze all the digital contact points throughout the customer journey in order to deploy a customer-specific omnichannel marketing strategy, with a “Mobile First” logic.

Supplier/distributor relationships: understand the implications of Raffarin, Galland, NRE, Dutreil and LME laws and circulars on trade policy, trading markets and commercial relationships. Develop general terms of sale, CPV, commercial cooperation and draw up annual contracts with distributors. Distributor/ consumer relations: consumer law, information obligation, price display, regulated and prohibited practices. Guarantees and after-sales service.

Implement management tools (budgets, dashboards and reporting) and analyze data to optimize decision-making. Create budgets in line with the strategy and objectives. Implement and exploit budget control in a reporting logic. Organize the forecast management and ensure the monitoring of cash flow.

The applied research thesis aims to develop analytical skills and reflection around a managerial issue. It is an opportunity to demonstrate rigour in the analysis of a problem or managerial issue and the formulation of operational recommendations. The research thesis is the reflection of the research work and is articulated in three highlights: literature review, qualitative and/ or quantitative study and its results, managerial recommendations.

Know the missions and functions of the business engineer. Describe the tools to develop commercial actions. Build a written proposal in response to a call for tenders. Set up resources to respond to a call for tenders. Analyze a consultation. Conduct the financial feasibility study. Monitor the response work to the call for tenders. Analyze a complex sale taking into account the company’s competitive advantages and strategy.

Corporate Social Responsibility must be integrated by all departments of the company, the different components of CSR will be addressed. Business ethics presents the rules and principles of ethics in the context of economic and commercial affairs. The concepts of transparency, objectivity, reliability, honesty and prudence will therefore be studied.