MSc Marketing & Brand Management (100% English)

MSc
Bachelor degree or higher
September, February
Initial training, Apprenticeship
Bordeaux, Paris, Lyon, Chambéry, Rennes
English
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The MSc Marketing & Brand Management programme

“Branding is more than just the logo, it embodies the personality of the company, it says a lot about who you are, where you are going and why people should love you. It’s about personal connections and human emotions. The objective of the MSc Marketing and Brand Management is to offer a high level program in different key sectors and industries, with highly qualified international speakers, for people who wish to make an international career in brand management.


Julian DUPRAZ – Programme Director – INSEEC MSc Paris

Program objectives

The objective of this training is to train learners in marketing manager positions. The seminars provide in-depth knowledge of the marketing and brand strategy professions that meet the requirements of the field. The curriculum offers an overview of the different dimensions of the marketing function: strategic, operational and digital marketing. The lessons taught by professionals from different sectors of activity, allow learners to develop real added value in a constantly changing market. Learners will be able to target positions in marketing and brand strategy, such as: marketing manager, marketing project manager, product manager, sales manager, business development manager, research manager, communication manager.

  • Design marketing strategy and ensure brand development; 
  • Lead the brand strategy; 
  • Deploy and implement the marketing strategy in project mode; 
  • Manager of teams serving performance.

A 1 or 2 year degree to become an expert in marketing

  • 1st year of MSc: 441 hours
  • 2nd year of MSc: 441 hours

How to apply to the MSc Marketing and Brand Management at INSEEC?

The required prerequisites

The conditions for accessing the certification system (excluding VAE) are:

  • For entry into 4th year (MSc1): have validated 180 ECTS (level 6, Bachelor or equivalent) in the field of marketing, commerce, management or communication. He must have a professional level of English for the English program.  
  • For entry into 5th year (MSc2): have validated 240 ECTS (level 6, Master 1 or equivalent) in the field of marketing. He must have a professional level of English for the English program.

Executive training is subject to specific prerequisites with professional experience taken into account.

Want to know more about the MSc Marketing and Brand Management programme ? Sign up for an Online Meeting!

Would you like to know more about the admission conditions for our programme in Marketing and Brand Management ?

Courses

The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.

1st year courses

TRANSVERSAL AND FUNDAMENTAL COURSES – 1ST YEAR

BUDGET MANAGEMENT & DASHBOARD

The aim is to acquire the key skills in terms of budget management and reporting. Particular emphasis will be placed on the budget architecture, with the implementation of summary documents, project management control and its link with budget management, implementation and steering of dashboards.

BUSINESS ENGLISH

This Business English module applied to marketing allows learners to implement and apply the right vocabulary and attitude.

NEGOTIATION

This seminar focuses on negotiation in a national and international context. In particular, the cultural dimension must be taken into account and its impact defined in an international negotiation. National negotiation will focus on the sales process through role play.

SOFTWARE & DECISION TOOLS

This module aims to deepen the skills of learners in computer science to meet the demand of companies for budget or commercial monitoring, project management, personnel management and communication: Excel, Word, Powerpoint, team tools, business software. It aims to be efficient on office tools, quickly identify and correct errors, customize existing tools or create your own tools.

PROFESSIONAL METHODS

This module allows learners to improve their CV and posture through situations (business game, professional simulation, speaking, etc.); practical and professional workshops (CV, professional social networks, coaching, etc.) as well as business and master class conferences.

COMPANY STRATEGY & BUSINESS PLAN

This module develops the concepts and practice around the business strategy. The elements of the business plan are discussed and allow to project oneself in the creation of company

SPECIALISED COURSES

BRAND STRATEGY (IN CLASS)

This module aims to study brand management and strategy. The fundamentals are mastering the brand analytics frameworks and being able to launch a new brand, maintain existing brands and relaunch a brand.

BRAND STRATEGY (ONLINE)

Ce module aborde le capital de marque du point de vue traditionnel du client et actualise également ce modèle en prenant en compte toutes les parties prenantes. Il explique les outils que les professionnels du marketing et de la publicité utilisent pour positionner les marques et les différencier efficacement de la concurrence afin d’en faire des entités rentables.

BUSINESS SKILLS

This module allows learners to immerse themselves in real or fictitious business cases and to train in marketing strategy, operational marketing, communication plan and peer-to-peer exchanges in order to progress.

COMSUMPTION & NEW TRENDS

This module is designed to immerse students in the dynamic world of new consumer trends, covering a wide range of key topics such as green marketing, digital innovations, Enriched customer experiences and the impact of emerging technologies like artificial intelligence and virtual reality. The main objective of the course is to equip students with the skills to design and implement effective marketing strategies that perfectly align with these evolving trends.

MEDIA STRATEGY & MEDIA PLANNING

This module is an introduction to the main principles of the discipline of strategic planning for a better understanding of the contours of advertising strategy.

E-COMMERCE

This module aims to give students an overview of e-commerce. It is a question of introducing them to the stakes of online sales, to make an overview of the specificities of an e-commerce site, its content and its animation.

DATA & GENAI: PROMPT MARKETING

A module that will create, format and manipulate data in Google Sheets, using complex functions and formulas. It will allow students to learn the principles of message engineering and their impact on AI responses.

DIGITAL MARKETING & SOCIAL MEDIA STRATEGY

This module aims to provide students with a thorough understanding of the issues of digital marketing and social networks. The focus will be on creating engaging content, optimizing advertising campaigns and analyzing data to measure the impact of marketing actions.

STRATEGIC MARKETING

Analyze and understand all the elements influencing strategic decisions in the context of a new product launch, penetration of a new market, or modification of competition. Master market analysis tools: demand, competition, products, environment.

COMMUNICATION STRATEGY

This module will allow learners to understand the issues of communication and acquire the skills needed to develop and implement an effective and efficient strategy.

DISTRIBUTION POLICIES & RETAILING

This module will allow students to master the mechanics of distribution and develop an optimal strategy to get products to customers. Students will be able to choose relevant distribution channels, manage relationships with intermediaries and define an effective retail policy.

TEAM MANAGEMENT

Master the key skills to manage a marketing team and achieve the required results. Students will be able to motivate and lead a creative team, set clear goals and manage specific challenges in the marketing world.

EXAMS

WRITTEN EXAMS
DEFENCE

2nd year courses

PROFESSIONAL METHODS AND PRACTICES – 2ND YEAR

BRAND MANAGEMENT

Master the advanced techniques of brand management and develop innovative strategies to maximize its impact in a global context and in constant evolution.

BRAND IDENTITTY & STORYTELLING

This module allows you to master the tools of brand identity and storytelling to create a captivating and authentic brand story and develop an engaging and effective communication.

BRAND SEMIOTICS

This course will master the tools of semiotics to decipher the signs and symbols of the brand and develop a coherent and effective communication strategy. Learners will be able to analyze brand identity, decode advertising messages and build a brand strategy based on a fine understanding of the codes and values that define it.

PANELS, RESEARCH & MARKETING DECISIONS

Master the exploitation and interpretation of quantitative data from retail and consumer panels for use in strategic thinking. Understand the importance of consumer insight in marketing and the role of research in managerial decision-making. Know, choose and know how to implement different types of studies: sample surveys, qualitative studies, explanatory, predictive and causal studies, descriptive studies, panels

MASTER THESIS

Permettre aux apprenants de connaître les attendus du mémoire de recherche appliquée. Formuler une problématique, construire une revue de la littérature, choisir la méthodologie de l’étude, émettre des préconisations

NEW PRODUCT LAUNCHES & ACTIVATION

Master the challenges and tools of launching new products and develop a relevant and effective activation strategy. At the end of this module, learners will be able to define the positioning of a new product, develop a suitable communication and activation plan and measure the results of the campaign.

INNOVATION MARKETING

The objective of this module is to familiarize learners with the exercise of the function of brand/product manager in the management and launch of new products. Develop the marketing plan, the provisional budget, write briefings to service providers, define the action plans that fall within the strategic line defined for the achievement of the objectives set with realism.

DIGITAL STRATEGY

New communication levers: Internet (web 2.0 and 3.0, social networks, e-mailing, podcasting). Online reputation and brand protection. Brand community management.

DATA MARKETING: CRM & MARKETING AUTOMATION

Analyze customer data and campaign results to improve marketing strategies, using CRM and marketing automation tools for segmentation, targeting and personalization.

TRADEMARK LAW

Trademark and protection; infringement of trademark law; advertising and regulation; infringement; proof of infringement. Comparative advertising; impact of the Evin law on trademark law; copyright.

MARKETING STRATEGY

CUSTOMER EXPERIENCE MANAGEMENT

Master the challenges and tools of the CEM and develop a relevant and effective strategy to improve the customer experience and loyalty. Define the EMC vision of a company, implement improvement actions and measure the impact of the strategy on customer satisfaction.

CONSUMER BEHAVIOR

Master models and tools for analyzing consumer behavior and develop relevant and targeted marketing strategies. Students will be able to understand consumer motivations, detect trends and anticipate their needs to optimize the impact of marketing actions.

COMMUNICATION & ADVERTISING

This course covers the strategic and creative aspects of brand communication. Acquire the skills to design and implement effective communication campaigns through a communication strategy, advertising creation, media planning, public relations and digital marketing.

DATA VISUALISATION & DATA ANALYSIS UX/UI

Understand the fundamentals of UX and UI design, including design principles and user-centric design.

VISUAL IDENTITY & PACKAGING

This course covers tools for creating and managing visual identity and packaging. Students will be able to define the visual identity of a brand, design an attractive and ergonomic packaging and decline the visual identity on all communication media.

TEAM & TALENT MANAGEMENT

Define a Team & Talent Management strategy, Motivate and retain employees and build successful and multicultural teams.

PROJECT MANAGEMENT

Initiate, pilot and conduct marketing projects effectively and efficiently. Using concrete methods and tools, participants will learn to define and frame a marketing project, manage and monitor the progress of the project & use digital tools.

AGILE METHODS & DESIGN SPRINT

As a common practice of Design Thinking methods today, learners will be led to manage a challenge to solve a design problem, simplify a process, meet a need. The Design Sprint leads to reflect on the following points: Does my challenge lead to an ultimate impact? Does it consider context and constraints? Does it allow for a variety of potential solutions? Compose and refine proposals to confront customers.

BUSINESS TOOLS AND METHODS

This module allows students to increase their employability once they graduate. Interview preparation, salary negotiation and integration into the professional environment

EXAMS

WRITTEN EXAMS
MEMORIAL DEFENCE


2 start dates per year and various rhythms of studies

There are two openings per year, in February/March and September/October. To check the opening of each intake, contact the admissions department directly.

The pace of the course may differ from campus to campus and depending on whether the course is carried out under an internship agreement (initial) or a professionalization/apprenticeship contract (continuing).

The work-study contract must be signed for a period of 12 months (MSc2) or 24 months (MSc1 + MSc2).

To find out the duration of the contract for our Spring intake, please contact the Admissions Department of the campus that interests you.

Career opportunities after an MSc Marketing and Brand Management

  • Marketing Director
  • Brand Director
  • Marketing Manager
  • Product/range marketing manager
  • Client Manager
  • Marketing Manager
  • Marketing Project Manager
  • Brand Manager
  • Product Manager
  • International Product Manager
  • Market Manager
  • Marketing Consultant
  • Research Manager
  • Marketing business manager

To consult the detailed job sheets by specialization.

What business skills are developed?

Professional certification prepares the following skill sets:

  • Determine the marketing strategy and propose an innovative offer
  • Define and implement the business development plan
  • Manage and implement communication and digital marketing actions
  • Manage a marketing and sales team
  • Implementation and management of the marketing and management strategy in the luxury and fashion sector
Description of how to acquire certification by capitalization of skill blocks and/or correspondence.

Certification is obtained by:

  • Certification is obtained by validating all skill blocks. Each skill in a block must be validated to validate the skill block. Partial validation of a block is not possible. 
  • Completion of a period of 132 days minimum on the second year of the course (MSc 2).

Professional certification of « Marketing and Brand Strategy Manager » level 7 (EU), code NSF 312, issued by INSEEC MSc (CEE-SO, CEE-RA, CEE-OUEST, CEE-M, CEFAS, MBA INSTITUTE), registered under number 38597 at the RNCP (National Directory of Professional Certifications) by decision of the Director General of France Compétences of 9 February 2024.

Certification is issued by capitalization of all skill blocks. Each skill in a block must be confirmed to obtain the skill block. Partial validation of a block is not possible. It is also accessible through the Validation of Acquired Experience.

Find the skill blocks associated with this RNCP title by clicking here.

What are the teaching methods?

Teaching methods

  • Lectures and interactive courses.
  • Situational exercises through collective or individual case studies carried out by the students.
  • Conferences, seminars and educational visits.

Evaluation methods

  • The certification is evaluated by professional scenarios (simulations), real business cases and an applied research thesis. The objective is to place the candidate in a professional situation in order to assess his degree of acquisition of skills and his ability to implement them.
  • Oral presentations will also allow the candidate to demonstrate his ability to convey and convince on his strategic choices. Candidates will then be placed in the position of Manager presenting their analysis, strategy, action plans or results to internal (company management, team) or external actors (service providers, etc.).

Methods and tools

  • The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.

What are the tuition fees to integrate the MSc Marketing & Brand Management training?

Initial training:

  • Entry in MSc1 : 11 950 €.
  • Direct entry in MSc2 : 13 350 €.

Continuing education (sandwich course) :

  • Training 24 months : 23 950 € HT
  • Direct entry in MSc2 : 13 950 € HT

International Student Pack: Mandatory fee of 490€ for exclusive support services for international students.

VAE/VAP :

  • VAE : 4 200 € HT
  • VAP : 850 € HT

What kind of financial aid is available?

INSEEC offers several financial aid schemes:

the key NUMBERS for RNCP no. 38597 "Marketing and Business Strategy Manager"

94%

National Success Rate
– Promo 2023

96%

Presentation rate
– Promo 2023

87%

Overall integration rate
– Promo 2022

74%

Satisfaction rate at 6 months
– 2022 Promo

*details by campus on request

Disabilities

The OMNES Education Group pays particular attention to the societal environment, including the disability dimension. Indeed, we believe that students with disabilities should not have any problems in pursuing their studies and starting a professional career. We accompany them to facilitate their access to the premises, offer them personalized advice as well as adapted accommodations throughout their school career.

Accessibility of premises: all our campuses are accessible to people with disabilities.

To learn more about the OMNES Education Group’s disability policy, click here.


Contacts for disability referents by campus:
Bordeaux : Maxime DOUENS – mdouens@inseec.com
Lyon : Anissa GASMI – agasmi@inseec.com
Rennes : Laura LE CALVEZ – llecalvez@omneseducation.com
Paris : Farid HAMAD – fhamad@inseec.com
Chambéry : Clément BERTACCO – cbertacco@inseec.com
Marseille : Océane VALOTTI – ovalotti@omneseducation.com
Toulouse : Amanda MARNEIX – amanda.marneix@isct.fr

News

Updated 4 October 2024