Master of Science in Sports Marketing & Customer Experience

The aim is to acquire key skills in budget management and reporting. Particular emphasis will be placed on budget architecture, with the implementation of summary documents, project management control and its link with budget management, and the creation and management of dashboards.

This Business English for Marketing module helps learners apply the right vocabulary and attitude.

This seminar focuses on a negotiation in a national and international context.
In particular, the cultural dimension will have to be taken into account and its impact on an international negotiation defined. The national negotiation will focus on the sales process by means of role-playing.

The aim of this module is to develop learners‘ IT skills to meet companies’ needs in terms of budget monitoring, sales, project management, personnel management and communication: Excel, Word, Powerpoint, teamwork tools, business software.
The aim is to become proficient with office automation tools, identify and quickly correct errors, customise existing tools or create their own.

This module enables learners to improve their CVs and posture through role-playing exercises (business game, professional simulation, public speaking, etc.) ; practical and professional workshops (CVs, professional social networks, coaching, etc.) as well as professional conferences and master classes.

This module aims to teach how to create a Business Plan: designing a quantified project for the creation or development of a business.
Several stages are covered: feasibility study, market targeting, opportunities and risks, strengths and weaknesses, communication, financing plan and profitability.

This module will enable you to master the design of a coherent and sustainable business strategy with a strong focus on the customer experience (‘customer centric’). Sports brands and retailers alike need to be able to stand out from the crowd in order to improve their image and reputation.

Master the fundamentals of sports law, in particular contract law and image rights.

This module enables learners to immerse themselves in real or fictitious business cases and to practise marketing strategy, operational marketing, communication plans and peer exchanges in order to progress.

Analysing customer data and campaign results to improve marketing strategies, using CRM and marketing automation tools for segmentation, targeting and personalisation.

Depending on the company’s overall strategy, both strategic and operational marketing will be covered in this module. This module will enable learners to present and ensure that the entire marketing strategy and its action plan are coherent and understood by all stakeholders.

This module focuses specifically on the sports sector and industry, enabling learners to be at the cutting edge of knowledge.

A module that will enable students to create, format and manipulate data in Google Sheets, using complex functions and formulas. It will enable students to learn the principles of message engineering and their impact on AI responses.

Digital marketing and e-commerce are now essential facets in the development of companies in this sector. This module will help you master the fundamentals.

Mastering the strategy and actions of both marketing and communication linked to events is imperative. This module therefore enables students to become genuine event project managers with a long-term perspective.

Retail distribution and retailing now complements digital marketing and ecommerce, but it is nevertheless an essential facet in continuing to attract consumers to physical points of sale.

For future managers, mastering team management in order to become a responsible manager is now an imperative. This module will therefore cover team management and how to put it into practice, as well as the concept of leadership, with a view to achieving benevolent and efficient leadership.

Master the models and tools for analysing consumer behaviour and developing relevant, targeted marketing strategies. Students will be able to understand consumer motivations, detect trends and anticipate their needs in order to optimise the impact of marketing actions and the customer experience.

Analyse and understand all the factors influencing strategic decisions when launching a new product, entering a new market or changing the competitive landscape. Master the tools of market analysis : demand, competition, products, environment.

The aim of this module is to familiarise students with the role of brand/product manager in the management and launch of new products. Drawing up the marketing plan, the provisional budget, writing briefings to service providers, defining action plans in line with the defined strategy with a view to realistically achieving the objectives set.

To enable learners to understand what is expected of an applied research dissertation. Formulate a problem, build a literature review, choose a study methodology and make recommendations.

The new levers of communication: the Internet (web 2.0 and 3.0, social networks, e-mailing, podcasting). E-reputation and brand protection on the Internet. Brand community management.

There will be a particular focus on social network strategy, with platforms, content and community creation.

This Masters programme explores the interrelated disciplines of marketing, communications and public relations (PR). It aims to develop an in-depth understanding of strategies and techniques for : Understanding the market and consumers ; Developing marketing strategies ; Designing and disseminating communications and Managing public relations.

Appliquer Looker pour l’exploration des données, la création de rapports et de tableaux de bord.

Comprendre les principes fondamentaux de la conception UX (expérience utilisateur) et UI (interface utilisateur), y compris les principes de conception et la conception centrée sur l’utilisateur.

Apply Looker for data mining, reporting and dashboarding.

Understand the fundamentals of UX (user experience) and UI (user interface) design, including design principles and user-centred design.

The aim of the module is to explore the strategic and tactical aspects of customer relationship management (CRM) in an integrated way.

This module enables students to develop expertise in brand management and acquire the legal skills needed to protect and enhance brands in a national and international environment.

This module explores the workings of financial management and forecasting, providing an in-depth understanding of financial markets and strategic decision-making.

This Masters course explores the alliance between Corporate Social Responsibility (CSR) and sports marketing. It focuses on the ethical and environmental challenges of sport, sustainable marketing strategies and responsible communication.

Defining a Team & Talent Management strategy, motivating and retaining employees and building high-performance, multicultural teams.

Integrating legal constraints into the development of the marketing and sales strategy (in the context of an event). Manage and develop an efficient distribution circuit (ticketing). Organising the operational aspects of the company’s commercial development with distributors.

This module will include practical and professional workshops (CV, professional social networks, coaching, etc.) as well as business conferences and short presentations.

This course focuses on event marketing, the design of immersive scenarios, logistical and budgetary management, and evaluating the impact of events.

Raise awareness of the importance of corporate public relations and hospitality in the economic development of sports organisations. Train and prepare students for the various professions involved in managing sports hospitality projects and marketing.

This course focuses on analysing the e-sport market, business models, sponsorship, marketing strategies, team management and intellectual property rights.