Master of Science Hospitality Management, Tourism Marketing & Customer Experience

The objective is to acquire key skills in budget management and reporting. Emphasis will be placed on budget architecture, including the implementation of summary documents, project management control and its link with budget management, and the creation and monitoring of dashboards.

Improve comprehension and communication techniques in English in a professional context, specifically applied to the sector. Learners are required to take the TOEIC exam.

This seminar focuses on negotiation in an international context. It will notably take into account the cultural dimension and define its impact on international negotiations. The negotiation is centered on the sales process through role-playing.

This module aims to deepen learners’ computer skills to meet business demands in budget or commercial monitoring, project management, personnel management, and communication, particularly using Excel, Word, PowerPoint, and team collaboration tools. It aims to be proficient in office tools, quickly identify and correct errors, personalize existing tools, or create new ones.

This module allows learners to improve their CV and posture through role-playing (business games, professional simulations, public speaking, etc.); practical and professional workshops (CV writing, professional social networks, coaching, etc.), as well as career conferences and masterclasses.

This module begins by integrating the corporate strategy process: analyzing customer needs, market structures, and competitor dynamics to identify environmental opportunities and threats. It also aims to teach the development of a Business Plan: from conceptualizing a financially detailed project for creating or expanding a business.

This module initially focuses on integrating the business strategy approach: from analyzing customer needs and market structure to competitor dynamics to identify environmental opportunities and threats. It also aims to teach the creation of a Business Plan: from the design of a quantified project for the creation or development of a business.

This module enables mastering the design of a coherent and sustainable business strategy with a strong emphasis on customer experience (“customer-centric”).

Without delving into the operational aspects of digital marketing techniques, this course looks at how the digitalization of the world has impacted the marketing mix from a strategic perspective. For each element of this marketing mix, we will address the changes and best practices brought about by new tools and consumer behaviors, particularly the increasing importance of placing the customer at the center of the strategy.

This module allows learners to immerse themselves in real or fictitious business cases and practice marketing strategy, operational marketing, communication planning, and peer exchanges to improve.

Apply SQL skills to analyze real-world data sets, using complex queries, joins, and subqueries. Analyze customer data and campaign results to improve marketing strategies, using CRM and marketing automation tools for segmentation, targeting, and personalization.

The fundamentals of marketing are applied to the tourism sectors; this seminar provides an opportunity to put theories into perspective relative to industry practices. Numerous practical applications are offered to advance in launching a range or a new product, proposing a collaboration, or optimizing phygital distribution elements.

These masterclasses offer an opportunity for experts to speak on emerging or specialized topics in the tourism sector.

Apply skills to create, format, and manipulate data in Google Sheets using more complex functions and formulas. Learn the principles of prompt engineering and its impact on AI responses.

While digital marketing and e-commerce are now widely adopted by businesses, it remains crucial to maintain a high level of demand and create a “memorable” experience akin to the physical in-store experience. How can this experience be (re)created online? What performance indicators should be integrated? What CRM tools and techniques should be adopted? What about social commerce? These questions will be addressed throughout this seminar.

Mastering both the strategy and actions of marketing and communication related to event management is imperative. This module enables learners to become true event project managers with a sustainable perspective.

Understanding consumer behavior in the tourism sector allows for better market study, more precise target definition, and the development of the most relevant strategy. This module examines the social, cultural, and maturity characteristics of consumers, as well as their behavior in retail environments and specific consumption contexts.

Managing a sales team in the tourism sector is crucial for a future manager. This seminar provides the fundamentals of team integration and motivation, with a focus on the unique aspects of tourism. Role-playing exercises offer an immersive experience that closely mirrors real-life scenarios.

This course will enable learners to understand the specifics of consumer behavior in the hotel industry and master the keys to a successful customer experience. They will be able to analyze customer needs, create memorable experiences, and enhance hotel brand performance.

Master the tools and key concepts of marketing and management applied to the tourism and hospitality sectors. Learners will develop effective marketing strategies, manage teams, and drive brand performance.

This module will cover the skills necessary to develop and launch innovative products in the tourism and hospitality sectors. Learners will understand market trends, create disruptive business models, and master digital marketing tools.

Enable learners to understand the requirements of the applied research thesis. Formulate a problem statement, construct a literature review, choose a study methodology, and provide

This module covers new communication levers such as the Internet (web 2.0 and 3.0, social media, emailing, podcasting), e-reputation, and brand protection on the Internet. It enables students to develop effective e-commerce strategies for tourism businesses.

Focusing on marketing and commercial strategies in hotels, from 2-star establishments to grand international palaces, this module examines the structure and organization of hotel chains, hospitality employee management, and the specific managerial aspects of the hospitality industry.

Students will understand the challenges by analyzing the fundamentals of marketing, communication, and public relations in the tourism and hospitality sectors. They will master tools by implementing digital techniques, press relations, and storytelling to build effective communication. The module also aims to develop a global strategy by creating a strong image, managing reputation, and fostering sustainable relationships with media and influencers.

This module provides an understanding of the tourism industry and its challenges. Students will collaborate with sector stakeholders to offer comprehensive tour packages to travelers. It covers sector difficulties related to online competition, consumer trends, and environmental constraints.

Develop a data-driven CRM & Marketing approach to enhance customer satisfaction and generate tangible results.

Develop a bold and creative marketing strategy while adhering to specific legal requirements in the tourism and hospitality sector to ensure brand sustainability and customer trust.

From performance analysis to strategic vision, this module enables the management of business profitability, formulation of long-term strategies, and making informed decisions to ensure sustainable growth in the tourism and hospitality sector.

Through a flagship project, learners will apply acquired skills in practical workshops tailored to the tourism and hospitality sector.

Attracting, retaining, and developing talent is crucial for the success of a luxury brand. This involves cultivating a culture of inclusion and diversity, offering a stimulating career path, and creating a positive, multicultural work environment.

Students will be able to conduct complex and sensitive negotiations in the international context of luxury or fashion, while preserving the interests and image of the brand.

Inspiring meetings with professionals, in-depth exploration of luxury themes, and an environment conducive to networking and personal development.

Typology of international events, logistics, costs, and trade show economics.
Organization, marketing, and client relations.
Organization of a congress or trade show: funding and partner search, logistical organization, attendee management, costs, and promotional methods.
Festivals: an economic and cultural asset for regions; tourism and festivals; promoting festivals in France and abroad.

Students will discover how to develop sustainable tourism based on principles such as eco-friendly modes of transportation, production, and consumption. It closely involves local populations in tourism development projects and socio-economic benefits.

Understanding price setting strategies, particularly in comparison to competitors. Contrasting low-cost strategies (hospitality and transportation) versus high-end strategies, mass tourism versus elitist tourism.
Enabling students to grasp the impact of pricing on competition, revenue, and ROI, react to competitors’ price fluctuations, and initiate price reductions or increases.