MSc Wine & Spirits & Customer Experience

The objective is to acquire key skills in budget management and reporting. Emphasis will be placed on budgetary architecture, including the implementation of summary documents, project management control linked to budget management, and the creation and management of dashboards.

Enhance techniques for understanding and communicating in English within a broader context beyond business English. Students may be required to take the TOEIC depending on their campus of enrollment.

This seminar focuses on negotiation in both national and international contexts.

It will notably consider the cultural dimension and define its impact in international negotiation. National negotiation will focus on the sales process through role-playing.

This module aims to deepen learners’ skills in IT to meet business demands in budget tracking, project management, personnel management, and communication. It covers Excel, Word, PowerPoint, and teamwork tools. The goal is proficiency in office tools, quick error identification and correction, customization of existing tools, and creation of new tools.

This module enables learners to enhance their CV and professional demeanor through various activities such as business games, professional simulations, public speaking exercises, etc. It also includes practical and professional workshops (CV writing, professional social networks, coaching sessions, etc.) as well as industry conferences and master classes.

This module first aims to integrate the approach of corporate strategy: from analyzing customer needs and market structures to understanding competitors’ dynamics to identify opportunities and threats in the environment. It also aims to teach the creation of a Business Plan: from conceptualizing a quantified project for starting or developing a business.

This certification allows managers in the wine sector to demonstrate their technical knowledge and skills.

Distribution and retailing now complement digital marketing and e-commerce. However, they remain essential facets for continuing to attract consumers to physical retail locations.

This module allows learners to immerse themselves in real or fictional business cases and practice marketing strategy, operational marketing, communication planning, as well as peer exchanges to make progress.

Applying SQL skills to analyze real-world datasets involves using complex queries, joins, and subqueries. Analyzing customer data and campaign results to enhance marketing strategies requires utilizing CRM and marketing automation tools for segmentation, targeting, and personalization.

The fundamentals of marketing apply to the wine and spirits sectors, and this seminar provides an opportunity to align theories with industry practices. Numerous practical applications are offered to advance in launching a product line or new product, proposing collaborations, and optimizing elements of phygital distribution.

These masterclasses provide an opportunity to bring in experts to discuss emerging or specialized topics within the wine and spirits sector.

To apply skills in creating, formatting, and manipulating data in Google Sheets using more advanced functions and formulas. Learn the principles of prompt engineering and how it influences AI responses.

While digital marketing and e-commerce have become widely adopted in the wine and spirits industry, maintaining a high level of excellence and delivering a memorable experience akin to physical retail remains crucial. How can this online experience be (re)created? What performance indicators should be integrated? Which tools and techniques should be adopted in CRM? What about social commerce? These questions will be addressed throughout this seminar.

Mastering both the strategy and actions of marketing and communication related to events is imperative. This module enables learners to become proficient event project managers with a sustainable perspective.

Studying consumer behavior in the wine and spirits sector allows for a better understanding of the market, more precise target definition, and the proposal of the most relevant strategy. This involves examining the social, cultural, and maturity characteristics of consumers, as well as studying consumer behavior in retail settings or specific consumption contexts.

Logistics and supply chain management have become central services for enhancing efficiency and driving sales in companies. Applied to the wine & spirits sector, logistics and supply chain can no longer be ignored. This module helps understand the added value of this department.

This course will enable learners to understand the intricacies of consumer behavior in wines and spirits and master the keys to successful customer experience. They will be equipped to analyze customer needs, create memorable experiences, and enhance brand performance effectively.

Mastery of key marketing and management tools and concepts applied to the wine and spirits sectors. Learners will be able to develop effective marketing strategies, manage teams, and drive brand performance.

This module will cover the skills needed to develop and launch innovative products in the wine and spirits sector. Ultimately, learners will understand market trends, create disruptive business models, and master digital marketing tools.

Empowering learners to understand the requirements of an applied research thesis. Formulating a research question, constructing a literature review, selecting study methodologies, and making recommendations.

The new communication channels: Internet (web 2.0 and 3.0, social media, email marketing, podcasting). Online reputation management and brand protection on the Internet. This module enables learners to develop an effective e-commerce strategy for wine and spirits brands.

This module will enable students to master the intricacies of distribution and develop an optimal strategy for delivering products to customers. Learners will be capable of selecting relevant distribution channels, managing relationships with intermediaries, and defining an effective retail sales policy.

Understanding the challenges by analyzing the fundamentals of marketing, communication, and public relations in the wine and spirits sector. Mastering tools through the implementation of digital techniques, press relations, and storytelling to build effective communication. Developing a comprehensive strategy by creating a strong image, managing reputation, and building lasting relationships with media and influencers.

This module enables learners to understand the specific challenges and issues of procurement and supply chain management in the wine and spirits sector.

Developing a CRM & data-driven marketing approach to enhance customer satisfaction and generate tangible results.

This module will enable learners to gain a comprehensive understanding of the legal issues related to brand management in the wine and spirits sector.

From performance analysis to strategic vision, this module enables the management of company profitability, the development of long-term strategies, and making informed decisions to ensure sustainable growth in the luxury and fashion sectors.

Through a “red thread” project, learners will be able to put into practice the skills they have acquired throughout the year. These are practical workshops applied to the wine and spirits sector.

Seasonality, diversity of professions, passing on traditions, attracting and retaining talent in a competitive sector are today’s major challenges.

Learners will be able to conduct complex and sensitive negotiations in the international wine and spirits context, while safeguarding the brand’s interests and image.

Inspiring meetings with professionals, in-depth exploration of luxury themes and an environment conducive to networking and personal development.

Learners develop sensory expertise and a precise vocabulary for describing complex wines, and explore advanced aspects of winemaking, aging and food & wine pairing.

A detailed exploration of California’s wine regions, grape varieties and wine styles.

This module enables learners to acquire the skills needed to develop an effective marketing strategy in the historic export market. They explore the characteristics of this market, analyze the
and customer needs, and build an appropriate marketing action plan.

Analysis of markets such as China and India, and understanding of their specific challenges. Local peculiarities, environmental issues and monopoly requirements are just some of the factors to be taken into consideration.