Everything you need to know about the Bachelor in Digital Marketing degree

The digital marketing has become essential for all businesses in this world, due to the increasing number of consumers who use social networks and search engines. It is therefore necessary to be visible to these people and to have a real digital marketing strategy if you want to achieve your goals.

That’s why more and more students are training in digital marketing today. They have indeed understood the importance of digital in our society and want to become a stakeholder.

Discover on this page and in more detail :

• What is a bachelor in digital marketing
• How do I get into this training?
• What is the program and the pace of this digital bachelor?
• What diploma does this training provide?
• What are the possible professional opportunities following your degree?

What is a Bachelor in Digital Marketing?

This is a bachelor training level(RNCP title delivered by the State), intended for students who are interested in digital and social networks in a professional perspective.

Theobjective of this Bachelor in digital marketing is to train you to develop and implement a digital strategy within a company. You will learn to master the entire digital ecosystem as well as the different digital levers with marketing tools and digital communication in general.

Need clarification and advice? Get our advice on“What is a bachelor’s degree in marketing?” or “Why do a bachelor’s degree in marketing?”

How to get into a Bachelor’s degree in Digital Marketing?

For information, the Bachelor’s degree is accessible after the Baccalaureate and takes 3 years to complete. Parallel entry is possible in the 2nd and 3rd years for holders of a Bac +1 (BTS, DUT, preparatory class, Licence 2 or Licence 3…) and Bac +2 (BTS, DUT, preparatory class, Licence 2 or Licence 3…).

You can apply for this digital training directly online on the INSEEC website . See admissions procedures for bachelor’s degree.

You will then have a written admission test ( file study, written test, “English & general culture” MCQ) of one hour and an oral test which is in fact a 30 minute motivation interview.

Except for admission to the 3rd^year, which does not require a written test. Only a file study and an oral test.

Please note that you will also need to have obtained your current degree or have validated the required credits to integrate the INSEEC digital bachelor program.

What is the program and the rhythm of the Bachelor in Digital Marketing?

The first and second years of the Bachelor’s program are punctuated by internships in companies.

As for the third year, it can be done in initial training with a long internship of 5 to 6 months in a company or in alternating training, in a professionalization or apprenticeship contract. You will be able to be paid and gain real professional experience that will give you a professional qualification that is more than substantial at the end of your degree.

Many of our students choose this option and do their bachelor marketing digital in alternation. It is also much more formative since you can put into practice all the theory you have acquired atschool throughout your academic career in order to become a true digital marketing professional!

During this training you will study all the basics of marketing: operational marketing and strategic marketing, you will also study digital communication strategy, webmarketing or e-marketing, with brand content, influencer marketing, growth hacking as well as all related disciplines.

You will also learn the fundamentals in the key areas of the business world: marketing, accounting and financial management , economics, corporate law, project management, business English, Office / Adobe / HTML etc.

At theschool, the courses will be given by quality professionals, still working and will be presented in the form of workshops or master classes. These are very interesting and formative sessions for our students.

What degree does the Bachelor in Digital Marketing award?

The digital marketing bachelor’s degree delivers a title of ” Marketing Communication Manager” equivalent to a Bachelor’s degree(Bac + 3). The certification obtained is an RNCP title (Répertoire National de la Certification Professionnelle) of level II( Europeanlevel 6) certified by the State.

For information, an RNCP title certifies the professional skills, aptitudes and knowledge required to practice a profession. It is delivered by a training organization and certified by the State, unlike a diploma which is directly delivered by the State through a ministry.

On the other hand, the level of competence is equivalent between the certification and the diploma.

For more details, please consult the online repository: https://www.francecompetences.fr/recherche/rncp/36293/

If you wish to obtain a copy of your diploma after you have obtained it, we invite you to visit the dedicated page: “How to obtain a copy of my diploma? You will probably need it when you are looking for your first job.

What are the professional opportunities after a Bachelor’s degree in Digital Marketing?

If you need help with your orientation, don’t hesitate to call us.

You may also be interested in the following pages related to this topic

• Career opportunities after a bachelor’s degree in luxury marketing;
• What is the salary for a bachelor?
• Bachelor in marketing communication.

Updated 2 August 2023