Introduction – Digital Marketing, Innovation & Brand Management Major
Grande Ecole Program – Marketing in the Contemporary Era Major
The major “Marketing in the Contemporary Era” is available in the 3rd and final year of the INSEEC Grande Ecole program.
Thanks to this program, you will have the skills, tools and techniques to respond to the current marketing problems of companies and thus bring them the added value they need to develop, in France or internationally.
Paris
- Major available in full-time study and work-study formats
- In English only
Bordeaux
- Major available in full-time study and work-study formats
- In French only
Lyon
- Major available in full-time study and work-study formats
- In French only
Discover the courses – Digital Marketing, Innovation & Brand Management Major
Grande Ecole Program – Marketing in the Contemporary Era Major
Specialty courses
- Communication and new media
- Artificial Intelligence, Big Data and Marketing
- Distribution and e-commerce
- Sensory marketing, customer experience and neuromarketing
- The new tools of marketing innovation
- Green and responsible marketing
- Relationship marketing and CRM
Common core courses
- Open Innovation Challenge
- Research Methodology Seminar
- Advanced management
- Business Ethics & Corporate Social Responsibility
- Grand Oral Exam Preparation
- Crisis Management Night
Certification is earned by completing all skills blocks in their entirety.
What are the skills developed through this course?
- Understand the concepts of artificial intelligence and big data
- Learn to organize and manage a project with tools and processes
- Understanding the challenges of customer relationship management
- How to use CRM tools for marketing development
- Overview of retail and e-commerce
Discover the careers possible after a Grande Ecole Program – Marketing in the contemporary era
Careers after a Grande Ecole Program – Marketing in the Contemporary Era Major
- CRM Manager
- SEO Project Manager
- Event Project Manager
- Communication Manager
- Client Manager
- Brand Manager / Product Manager
- E-commerce manager
- and many other possibilities…
Come and meet the INSEEC Family!
